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กลยุทธ์ทางการตลาด 4 P by Mind Map: กลยุทธ์ทางการตลาด 4 P
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กลยุทธ์ทางการตลาด 4 P

SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute in the 1960s and 1970s using data from Fortune 500 companies. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. ⁕Strengths: characteristics of the business or project that give it an advantage over others ⁕Weaknesses: are characteristics that place the team at a disadvantage relative to others ⁕Opportunities: elements that the project could exploit to its advantage

Product

patents strong brand names good reputation among customers cost advantages from proprietary know-how exclusive access to high grade natural resources favorable access to distribution networks  

1.ความแตกต่างของสินค้า

2.ความหลากหลายขของพลิตภัณฑ์

3.คุณภาพของผลิตภัณฑ์

4.คุณสมบัติพิเศษของสินค้า

Price

an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers

1.ราคาที่เหมาะสม

2.ราคาตาที่ลูกค้าต้องการ

4.ราคาตามตลาด

5.ราคาตามต้นทุน+กำไร

Promotion

shifts in consumer tastes away from the firm's products emergence of substitute products new regulations increased trade barriers

1.สื่อโฆษณาทางโทรทัศน์

2.การลดราคา

3.ใบปลิว

4.โปสเตอร์

5.โฆษณาตามรถโดยสาร

Place

lack of patent protection a weak brand name poor reputation among customers high cost structure lack of access to the best natural resources lack of access to key distribution channels

1.ห้างสรรพสินค้าทั่วไป

2.กลุ่มเป้าหมาย

3.ตัวแทนจำหน่าย