Account Planning

1. Account Planners service agency clients to develop relevant brand communication strategies utilizing consumer insight and appropriate media tools. Planners serve as agency liaisons working with all agency departments to meet client goals.

2. Insight

2.1. Quantitative

2.1.1. Surveys

2.1.2. Competitive Analysis

2.2. Qualitative

2.2.1. Focus Groups

2.2.1.1. New node

2.2.2. Panels

2.3. Ethnographic

2.3.1. Cloud Communities

2.3.2. Conversation Search

2.4. Campaign Evaluation

2.4.1. Tracking Studies

2.4.2. Web Analytics

3. Media

3.1. Traditional Media

3.2. Digital Media

3.3. Social Media

4. Administrative

4.1. Traffic

4.2. HR

4.3. Billing

5. Content

5.1. Print Design/Collateral

5.2. Web Dev. + Apps

5.3. Video

6. iii