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Account Planning by Mind Map: Account Planning
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Account Planning

Account Planners service agency clients to develop relevant brand communication strategies utilizing consumer insight and appropriate media tools. Planners serve as agency liaisons working with all agency departments to meet client goals.

Insight

Quantitative

Surveys

Competitive Analysis

Qualitative

Focus Groups, New node

Panels

Ethnographic

Cloud Communities

Conversation Search

Campaign Evaluation

Tracking Studies

Web Analytics

Media

Traditional Media

Digital Media

Social Media

Administrative

Traffic

HR

Billing

Content

Print Design/Collateral

Web Dev. + Apps

Video