Social Networking: Market and Build your Business - Scott Stawarz © 2009 - Octāvity

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Social Networking: Market and Build your Business - Scott Stawarz © 2009 - Octāvity by Mind Map: Social Networking:  Market and Build your Business - Scott Stawarz  © 2009 - Octāvity

1. Introduction

1.1. Who am I?

1.1.1. Scott Stawarz

1.1.2. Harper College CE Technology Instructor

1.1.3. Principal Instructor - Octāvity

1.1.4. Microsoft Certified Trainer - 10 years

1.2. Today's Plan

1.2.1. What do we have to accomplish by the end of the day?

1.2.2. What is Social Media and the Social Web Landscape?

1.2.3. What is my current Social and Internet Presence?

1.2.4. What are the Social Media Tasks?

1.2.5. What are Goals?

1.2.6. What Social Tools and Websites should I use?

1.2.7. How do I measure my success?

2. Social Media

2.1. Video

2.2. What is it to be Social

2.2.1. communication

2.2.2. people

2.2.3. interaction

2.2.4. engagement

2.3. Conversation

2.4. Internet Marketing Channels

2.4.1. http://www.seomoz.org/blog/a-checklist-to-choose-which-internet-marketing-channel-is-right-for-your-business

3. Social Tasks

3.1. Listen

3.1.1. Target Markets

3.1.1.1. Can Look for Influencers

3.1.1.1.1. Twitter, Facebook, Youtube Accounts

3.1.1.2. Can Look for EndUsers

3.1.1.2.1. Potential Prospects

3.1.1.2.2. Current Customers

3.1.2. Competitors

3.1.2.1. Who's complaining about our competitors?

3.1.2.2. How can we fix their issues?

3.1.3. Listening Tools

3.1.3.1. Google Alerts

3.1.3.2. TweetBeep

3.1.3.3. Radian6

3.1.3.4. Micro Communities

3.2. What are my Goals?

3.3. Identify "talkers", influencers, endusers

3.4. Build Relationships

3.5. Participate

3.5.1. Types of Status Updates or Tweets

3.5.1.1. Classic: I'm Doing this now

3.5.1.2. Opinion: I think this now.

3.5.1.3. Done: I just did this.

3.5.1.4. Entertainment: Ha. That was funny.

3.5.1.5. Question: How to do?

3.5.1.6. Picture

3.5.1.7. Video

3.5.1.8. News

3.5.1.9. Special Offers

3.5.1.10. Repetition of Core Branding Message

3.5.1.11. Team Communication

3.5.1.12. Help Desk or Customer Service

3.5.1.13. Interact with Fans or Evangelists

3.5.1.14. Big Focus Groups

3.5.2. Write Blog Articles

3.5.3. Comment on other 3 to 5 Blogs a day.

3.5.4. Update Twitter Status 5 to 8 times a day.

3.5.5. Update Facebook Status

3.5.6. Post Videos

3.5.7. Post pictures to Flickr

3.5.8. Participate in Forums

3.5.9. Search for people

3.5.10. Involve the community to participate in room dividing discussions.

3.5.11. Provide Value

3.5.11.1. Shorter Term Promotions for those who follow us.

3.5.11.2. Shorter Term Promotions for people who link to us.

3.5.12. Brainstorm more Ideas

4. Hub and Spoke Philosophy

5. Presence

5.1. Where are we?

5.2. Where is our competition?

5.3. How?

5.3.1. See Analytics

6. Goals

6.1. Drive to Site to Sell

6.2. Drive to Mall to Sell

6.3. Drive to Affiliate LInks

6.4. Drive to Registrations

6.5. Build Social Proof

6.5.1. Visible Buzz

6.5.1.1. How many Link to you

6.5.1.2. Number of Comments

6.5.1.3. Number of Downloads

6.5.2. Site Ranking

6.5.3. Social Widgets, Twitter

6.5.4. Famous People Pictures

6.5.5. Awards, Links, Mentions

6.5.6. Expert Recommendations

6.5.7. Testimonials

7. Social Sites

7.1. Blog

7.1.1. Wordpress

7.1.1.1. Self-hosted

7.1.1.2. wordpress.com

7.1.2. Typepad

7.1.3. https://www.blogger.com/

7.1.4. http://www.movabletype.com/

7.2. Facebook

7.2.1. Friend vs. Fan

7.2.1.1. http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

7.2.2. Personal Vs. Business

7.2.3. Group vs. Page

7.2.3.1. http://mashable.com/2009/05/27/facebook-page-vs-group/

7.2.4. Security

7.2.4.1. http://mashable.com/2009/04/28/facebook-privacy-settings/

7.2.4.2. http://www.makeuseof.com/tag/the-complete-guide-to-facebook-privacy/

7.2.5. Who to Friend?

7.2.5.1. Example Policy

7.2.6. Advanced Customization

7.2.6.1. FBML

7.2.6.2. Facebook Notes

7.2.6.3. Blog RSS Reader

7.2.6.4. Twitter Integration

7.2.6.4.1. From Twitter

7.2.6.4.2. To Twitter

7.2.6.4.3. It Depends

7.2.6.4.4. Flash Player

7.2.6.5. others

7.3. Twitter

7.3.1. Twitter Background Design

7.3.2. Twitter Guides

7.3.2.1. http://business.twitter.com/twitter101/

7.3.2.2. http://mashable.com/guidebook/twitter/

7.3.3. Beware of Spammers

7.3.4. Twitter Web Uses

7.3.4.1. http://trackdailygoals.com/

7.3.4.2. http://tracklifetweets.com/

7.3.4.3. http://tweetwhatyoueat.com/

7.3.4.4. http://www.rasmussen.edu/articles/creative-uses-of-twitter.asp

7.3.5. Twitter Applications

7.3.5.1. TweetDeck

7.3.5.2. HootSuite

7.3.5.3. Cotweet

7.3.5.4. Seismeic

7.3.5.5. iphone

7.3.5.5.1. tweetie

7.3.5.5.2. tweetdeck

7.3.5.5.3. Twitterific

7.3.5.6. Wefollow

7.3.5.7. Twellow

7.4. Other LifeStreaming

7.4.1. Tumblr

7.4.2. Posterous

7.4.3. http://profiles.yahoo.com/

7.5. Video

7.5.1. Youtube

7.5.1.1. You Tube Channel

7.5.1.1.1. http://mashable.com/2009/08/02/customize-youtube-channel/

7.5.1.1.2. http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/

7.5.1.2. Comments

7.5.1.3. Will it Blend

7.6. Photos

7.6.1. Flickr

7.6.1.1. Tagging

7.6.1.2. Groups

7.6.1.3. Technically not Business Acceptable

7.6.1.4. Creative Commons

7.7. Podcasting / Audio

7.7.1. http://www.blogtalkradio.com/

7.8. Resume / Networking

7.8.1. http://www.brazencareerist.com/

7.8.2. http://www.linkedin.com/

7.9. delicious

7.9.1. Social Bookmarking

7.9.2. Others:

7.9.2.1. http://www.instapaper.com/u

7.9.2.2. http://pinboard.in/

7.10. Aggregation

7.10.1. Digg

7.10.2. Reddit

7.10.3. stumbleupon

7.10.4. Niche

7.10.4.1. FoodBuzz

7.11. Hyper Location

7.11.1. Yelp Reviews

7.11.2. Google Locations

7.11.3. Angie's List

7.12. NEW Upcoming Social

7.12.1. Geolocation

7.12.1.1. http://foursquare.com/

7.12.2. Augmented Reality

7.12.2.1. Yelp Reviews

7.13. Traditional Methods

7.13.1. http://answers.yahoo.com/

7.13.2. http://stackoverflow.com/

7.13.3. Google Groups

7.13.4. GetSatisfaction

7.13.5. Newsgroups

7.13.6. Forums

7.14. Other

7.14.1. myspace

7.14.2. last.fm

7.14.3. pandora

7.14.4. plaxo

7.14.5. on and on and on

8. ROI

8.1. What are the criteria that is important to your business leaders?

8.2. Measure where are we now and measure any other benchmark data.

8.2.1. Possible metrics

8.2.1.1. RSS subscriptions

8.2.1.2. Referring Sites

8.2.1.3. Search Engine Placement

8.2.1.4. Search Term / Keywords

8.2.1.5. Page Views

8.2.1.6. Bounce Rate

8.2.1.7. Returning Visitors

8.2.1.8. Pages per Visit

8.2.1.9. Retweets

8.2.1.10. Conversation Index

8.2.1.11. Engagement

8.2.1.11.1. most difficult to measure

8.2.2. Web Analytics

8.2.3. Engagement Analytics

8.2.3.1. ClickTale.com

8.2.3.2. http://www.4qsurvey.com/en/

8.2.3.3. http://www.crowdscience.com/

8.2.4. OffSite

8.2.4.1. Quantcast

8.2.4.2. compete

8.2.4.3. Alexa

8.2.4.4. Google Trends

8.3. Define our Goals.

8.3.1. New Leads | Sales

8.3.2. Reduce Negative Comments

8.3.3. Increase Visitors.

8.3.4. Conversion Ratio?

8.3.5. New Registrations

8.3.6. Engagement.

8.3.6.1. Total Number of Comments

8.3.6.2. Total Number of Conversations

8.3.7. Inbound Links

8.4. Think What are the baby steps to achieve said goals?

8.5. Determine the cost of participation.

8.5.1. Objectives

8.5.2. Action costs

8.5.3. Programs Implemented Cost

8.5.4. Software Tools cost

8.5.5. Measurement costs

8.6. Some of it is: Build it and they will come.

8.7. http://mashable.com/2009/10/27/social-media-roi/

9. Strategy

9.1. Build Following

9.2. Follow people you already know

9.3. Tweet your blog

9.4. Add your Social Networks to your Traditional materials

9.4.1. Business cards

9.4.2. letterhead

9.4.3. websites

9.4.4. Commercials

9.4.5. Advertising

9.5. Pay for your Followers

9.5.1. Contests

9.5.2. Special offers

9.6. Participate in other requests

9.7. Case Studies

9.7.1. http://www.penn-olson.com/2009/09/07/3-successful-small-businesses-on-social-media/

9.7.2. http://www.scribd.com/doc/16316521/300-Case-Studies-of-Social-Media-Marketing

10. Best Practices

10.1. Slow and Steady, don't expect immediate results.

10.1.1. Long Term Time Horizons!

10.1.1.1. Very Rare over night success.

10.2. Always Provide Value to our Audience

10.3. Be Consistent and Stick to a Content Creation Schedule, 
"same bat time, same bat channel"

10.4. Always be creating meaningful lasting content

10.4.1. Avoid fungible content.

10.5. Be mindful of our goals.

10.6. Be Yourself

10.7. Tell the Truth / Transparent to some disagree

10.8. Leave the market speak to your traditional Marketing

10.9. Social Task Suggestions

10.9.1. http://www.problogger.net/archives/2009/09/24/confessions-of-a-blogger-slide-deck/

10.9.1.1. Demonstrate Authority

10.9.1.2. Build Trust

10.9.1.3. Be Useful

10.9.1.4. Build Community

10.9.1.5. Be Personal

10.9.1.6. Tell Stories

10.9.1.7. Be Unique

10.9.1.8. Be Relational

10.9.1.9. Leverage What You Have

10.9.1.10. Craft Content

10.9.1.11. Ask Questions

10.9.1.12. Be Playful

10.9.1.13. Be Transparent

10.9.1.13.1. Doesn't mean give away the secrets

10.9.1.14. Be Accessible

10.9.1.15. Be Passionate

10.9.1.16. Promote... but not too much

10.9.1.17. Viral Promotion

10.9.1.18. Social Proof

10.9.1.19. Use Familiar Mediums

10.9.1.19.1. Email

10.9.1.19.2. Voice

10.9.1.19.3. Mailings

10.9.1.20. Be Prolific

10.9.1.21. Persist