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Social Networking: Market and Build your Business - Scott Stawarz © 2009 - Octāvity by Mind Map: Social Networking:  Market and Build your Business - Scott Stawarz  © 2009 - Octāvity
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Social Networking: Market and Build your Business - Scott Stawarz © 2009 - Octāvity

Introduction

Who am I?

Today's Plan

Social Media

Video

What is it to be Social

Conversation

Internet Marketing Channels

Social Tasks

Listen

What are my Goals?

Identify "talkers", influencers, endusers

Build Relationships

Participate

Hub and Spoke Philosophy

Presence

Where are we?

Where is our competition?

How?

Goals

Drive to Site to Sell

Drive to Mall to Sell

Drive to Affiliate LInks

Drive to Registrations

Build Social Proof

Social Sites

Blog

Facebook

Twitter

Other LifeStreaming

Video

Photos

Podcasting / Audio

Resume / Networking

delicious

Aggregation

Hyper Location

NEW Upcoming Social

Traditional Methods

Other

ROI

What are the criteria that is important to your business leaders?

Measure where are we now and measure any other benchmark data.

Define our Goals.

Think What are the baby steps to achieve said goals?

Determine the cost of participation.

Some of it is: Build it and they will come.

http://mashable.com/2009/10/27/social-media-roi/

Strategy

Build Following

Follow people you already know

Tweet your blog

Add your Social Networks to your Traditional materials

Pay for your Followers

Participate in other requests

Case Studies

Best Practices

Slow and Steady, don't expect immediate results.

Always Provide Value to our Audience

Be Consistent and Stick to a Content Creation Schedule, 
"same bat time, same bat channel"

Always be creating meaningful lasting content

Be mindful of our goals.

Be Yourself

Tell the Truth / Transparent to some disagree

Leave the market speak to your traditional Marketing

Social Task Suggestions