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Entities by Mind Map: Entities

1. e Trust

2. Manufacturers

2.1. Negative

2.1.1. Smaller Selling Audience

2.2. Benefits

2.2.1. Cut out the handling costs (middleman), no store costs

2.3. Manufacturers build/create the product then their sell it themselves or pass it onto another retailer to sell the item for them

2.4. Example -

2.4.1. Toyota - make the cars themselves and only sell them in toyota garages

3. E-Tailers

3.1. e-tailers only sell their products/service online

3.2. examples

3.2.1. amazon

3.2.2. ebay

3.2.3. play.com

3.3. benefits - save money as there are no physical stores

3.4. drawbacks - Amount of profit depends on popularity of the website

4. Service Providers

4.1. providing services over the internet

4.2. examples

4.2.1. NHS Direct providing medical details online/appointment schedules

4.2.2. National Rail able to check train times online

4.2.3. Virgin Media providing broadband, television and phone access

4.3. benefits - people can easily manage their services online

4.4. drawbacks - some customers prefer to go into a store if theyre unsure about the service

4.5. Financial

4.5.1. Online Banking Lloyds TSB Natwest Santander

4.5.2. Allows you to make purchases from anywhere with an internet connection

4.5.3. Payment Methods Paypal DaoPay

4.5.4. Ability to easily transfer money between accounts over the internet

4.5.5. benefits - don't need to be in a branch to make transactions

4.5.6. drawbacks - there are many viruses online so it needs to be secure

5. Consumer Led

5.1. Consumer Led means they are responding to the needs of customers

5.1.1. This is good because they can view the reviews of customers and change their product to fit the needs

5.2. This could cause controversy as one customer may not like something else another or the majority of other customers have said, this means they could lose customers

5.3. examples

5.3.1. EBAY

5.3.2. Gumtree

6. Existing Retailers

6.1. EBAY


6.3. ARGOS



6.6. benefits - consumer can order online or pickup from the shop - look before you buy

6.7. drawbacks - the prices should be the same online as they are online - for example online discounts

7. Impacts on employment

7.1. When companies shut down their stores and move to an ecommerce site instead - this means loads of people could lose their job as not as many people are needed to run an e-commerce website

7.2. Jobs will be lost as the internet is much more efficient

7.3. Websites are open 24/7 and don't always need people managing the site; for example the order may not be processed until the next morning but the option to order it is still there.

7.4. examples

7.4.1. woolworths

7.4.2. zavvi

7.5. By stores closing jobs are lost instore, this means the company will also save money as they won't have to employ as many people.

8. Impacts on society

8.1. ecommerce websites may make instore less popular, this means that the shops won't be making as much money which could possibly lead in the shop closing down

8.2. There will be less person-to-person contact, which means new people cannot be met

8.3. Websites are open 24/7 whereas shops aren't

8.4. One impact could be creating an online community; websites tend to have forums where things can be discussed

8.5. By stores closing these means people will lose their jobs which means there will be more people who are unemployed.

9. Changing customer perspecitve

9.1. added value

9.1.1. an example of this is when you purchase a product online and you get something for "free" for example if you sign up for a 24 month phone contact you can get a free gift such as a tv or a games console

9.2. excellent service

9.2.1. if a customer gets excellent customer service then they're more than likely to come back - the customers should be treated as well as possible, members of staff should be polite, helpful and respectful. this also applies to online - make sure the contact system is fast and appropriate

9.3. security improvements

9.3.1. if a website is secure then customer are more likely to return to the website as they trust it, there is usually a green lock in the address bar and this represents that its encrypted with SSL.

10. impact on economy

10.1. online businesses get the latest gadgets before other stores do

10.1.1. this is helpful as people don't need to worry about going to a store then it being out of stock

10.1.2. some people may not like ordering over the internet

10.2. online businesses offer online exclusives

10.2.1. people who don't have access to the internet wouldn't benefit from this

10.2.2. people who do have access to the internet are able to get in on these offers and save money

10.3. demand pricing

10.3.1. this means the price could increase at any point dependent on the demand

10.4. 50% off through shopping engines

10.4.1. this would benefit people with internet access as they're able to save money

11. impact on high street based businesses

11.1. examples

11.1.1. jessops customers used to go into the jessops stores to look at the products but they used to go back home to order it online as there are online exclusives

11.2. high street businesses cannot lower their prices to the prices that online sites have them such as ebay and amazon so people would just go online and order them for cheaper

11.2.1. high street businesses cannot compete

11.3. it is easier for people to find things online than it is on the high street for example if you're trying to find something on the high street you may need to go around multiple different shops to try and find it whereas online all they would have to do is simply search what they're looking for and it'll come up instantly

11.4. people may decide to go to the store to see the product and try it on(?) and then go back and buy it online as it may be cheaper

11.5. the donna louise trust could sell childrens clothing as it is cheap to make clothing for kids