Designing a Marketing Strategy - Who Does What?
by Dave Rothacker
1. Social Media
2. Sign / Vehicle Wrap
3. PR
4. Demographics
5. Design
6. Referral Specialist
7. Printing
8. Budgeting
9. Tracking
10. Defining Target Market
11. Defining Core Message
12. Marketing Plan
13. Collateral Creation
14. Seminar / Speakers / Education
15. Video Creation
16. Internal Marketing
17. Co-Op
18. Events
19. Community Liaison
20. Copywriting
21. Inbound / Outbound
22. Analytics
23. Service / Product Related
24. Website
25. Direct Marketing / Mail
26. Newsletter
27. Content - Publishing Model
28. Yellow Pages
29. Branding
29.1. Company Identification
30. Advertising
31. Call Center
32. SEO
33. Lead Generation / Conversion
34. Customer Review Specialist
35. Media Buying
36. Home Show
37. Mobile
38. Affinity
39. Calendar
40. Persona Indentification
41. Networking
42. Strategic Partnerships
43. Measurement
