Innovaxis B2B Marketing Results
How go generate sustainable, double-digit revenue growth
1. Strategic Marketing Plan
1.1. Marketing Audit
1.2. Market Research
1.3. Blue Ocean Strategy
2. Brand Storytelling
2.1. Workshop
2.2. Brand Identity
2.3. Website Development
3. Content Marketing
3.1. Foundational Web Content
3.2. Short-Form Content (e.g. blogs)
3.3. Long-Form Content (e.g. case studies, guides, ebooks)
3.4. Marketing Collateral (e.g. data sheets, brochures)
3.5. Videos
3.5.1. Script Development
3.5.2. Filming
3.5.3. Production
3.5.4. Distribution (e.g. YouTube, your website)
4. Inbound Marketing (demand capture)
4.1. Search Engine Optimization (SEO)
4.1.1. Keyword Research
4.1.2. Onsite SEO
4.1.2.1. Keyword Optimization
4.1.2.2. Core Web Vitals Improvements
4.1.3. Offsite SEO
4.1.3.1. Content Syndication (article publishing with anchor links)
4.1.3.1.1. Free
4.1.3.1.2. Paid
4.1.3.2. Link Building
4.1.3.2.1. Directories
4.1.3.2.2. Press Releases
4.1.3.2.3. Presentations
4.1.3.2.4. Videos
4.2. Search Engine Marketing (SEM) a.k.a Pay-Per-Click (PPC) Ads
4.2.1. Google Ads
4.2.2. Google Shopping (products)
4.2.3. Microsoft Ads
4.2.4. LinkedIn Campaigns
4.3. Advertising
4.3.1. Industry Publications
4.3.2. Mass Media
4.4. E-Commerce
5. Outbound Marketing (demand generation)
5.1. Social Media
5.1.1. LinkedIn
5.1.2. Twitter/X
5.1.3. Facebook
5.1.4. Instagram
5.2. Public Relations (PR)
5.2.1. Earned Media Placements
5.2.2. Paid Media Placements
5.2.3. Press Releases
5.3. Email Campaigns
5.4. Event Marketing
5.4.1. Tradeshows
5.4.2. Seminars & Webinars
5.4.3. Open Houses & Outings
5.5. Channel Marketing
5.5.1. Channel Program Development
5.5.2. Channel Partner Recruitment
6. Continuous Improvement (Kaizen)
6.1. Marketing Automation (e.g. HubSpot, Zoho)
6.2. Website Enhancements
6.2.1. Content Updates
6.2.2. Design Updates
6.2.3. Accessibility
6.2.4. Policies