Digital Experience

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Digital Experience by Mind Map: Digital Experience

1. Metrics

2. Lifecycle

2.1. customer

2.1.1. depth

2.1.1.1. explore

2.1.1.2. buy

2.1.2. relationship

2.1.2.1. engage

2.1.2.1.1. social

2.1.2.1.2. blog

2.1.2.1.3. email

2.1.3. reach

2.1.3.1. discovery

3. pillars

3.1. CMS

3.2. Commerce

3.3. Data

4. Enterprise Marketing

4.1. off-site

4.1.1. social

4.1.2. email

4.1.3. blog

4.2. on-site

4.3. customer service

5. Solution variance

6. Amalgamation

6.1. wcm vs ecommerce

6.2. hybrid

6.2.1. lower cost

6.2.2. fast time-to-market

6.3. eCommerce led

6.3.1. expensive

6.3.2. complex

6.4. WCM lead

6.4.1. ideal

6.4.2. marketing focus

6.4.3. flexible w/o it

6.4.4. API for checkout

6.4.5. most complex

6.4.6. evolve from hybrid approach

7. example

7.1. sony product page