1. Sources for Incoming Store Traffic
1.1. **SEO (Search Engine Optimization)** or also called Organic Traffic..
1.1.1. **Find the best keywords that are high volume that people in Canada are searching for**. ✅ 👉 Has to be **directly related** to the business like for example **Hand Sanitizers.**
1.1.2. **Use these keywords to update the Product Descriptions** ✅ in order for Google to find the products easier. **Make sure that Google is properly indexing (finding these pages)** by correcting any indexing errors ✅ **Writing blog posts that directly tackle these high-volume keywords** for Google to keep indexing these pages and bring organic traffic. ✅
1.1.3. **Making sure Sitemap.xml (Glossary of the Website) is always up-to-date.** ✅ This is being done automatically now. **Optimizing images sizes, meta titles and descriptions,** etc. These tell Google on what the product is.
1.2. Paid Traffic (Ads)
1.2.1. Meta Ads
1.2.1.1. Facebook
1.2.1.2. Instagram
1.2.2. Google Ads
1.2.2.1. **Targeting High Volume Keywords** which we already have info about in our SEO search.
1.3. Email Marketing (Very Efficient)
1.3.1. **Using the database of already available clients** to send **SEGMENTED** emails for each customer based on their purchase behavior.
1.3.1.1. The Standard Segments Are Usually
1.3.1.1.1. New Customers
1.3.1.1.2. "About to Sleep" Customers
1.3.1.1.3. Potential Loyal Customers
1.3.1.1.4. Loyal Customers
1.3.1.1.5. Already Loyal Customers (But at Risk)