Sustainable Product Line Development

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Sustainable Product Line Development by Mind Map: Sustainable Product Line Development

1. Learning experience

1.1. Gain entrepreneurial skills and mentorship

1.2. Understand sustainability

1.3. Practical experience in building a business

1.4. Financial independence and community development

1.5. Learn collaboration, creativity and problem solving skills

2. Objective

2.1. Promote sustainability

2.2. Develop entrepreneurial skills

2.3. Empower students and community

3. Year 1

3.1. Quarter 1

3.1.1. Introduction to sustainability and ideation

3.1.1.1. Explain the importance of sustainability

3.1.1.1.1. Workshops on sustainability and eco friendly products in the market

3.1.1.2. Ideas to promote sustainability through entrepreneurship

3.1.1.2.1. Sessions by entrepreneurs who are in this market

3.1.1.3. Brainstorm product ideas

3.1.1.3.1. Students discuss about current products and what is required

3.2. Quarter 2

3.2.1. Design and prototyping

3.2.1.1. Design a product

3.2.1.1.1. Students make product design using Canva and other tools

3.2.1.2. Build prototype

3.2.1.2.1. Building a prototype with minimal resources

3.3. Quarter 3

3.3.1. Business planning

3.3.1.1. Create business plan

3.3.1.1.1. Outline product details, features, pricing, target audience

3.3.1.2. Conduct market research

3.3.1.2.1. Research and understand about the market, conduct surveys to validate product ideas and designs

3.4. Quarter 4

3.4.1. Pilot testing

3.4.1.1. Launch product in the community

3.4.1.1.1. Display products in a small community meet up

3.4.1.2. Gather feedback

3.4.1.2.1. Gather ideas and feedback from community

4. Year 2

4.1. Quarter 1

4.1.1. Branding and marketing

4.1.1.1. Develop a brand identity

4.1.1.1.1. Name

4.1.1.1.2. Logo

4.1.1.1.3. Tagline

4.1.1.1.4. Target audience

4.1.1.2. Create a marketing strategy

4.1.1.2.1. Identifying competitors

4.1.1.2.2. What makes us different

4.1.1.2.3. How to place ourself in the market

4.1.1.2.4. Marketing strategy ideas

4.2. Quarter 2

4.2.1. Financing

4.2.1.1. How to generate funds

4.2.1.2. Whom to approach

4.2.1.3. Contact potential investors

4.2.1.4. Make a budget

4.2.1.5. Raw materials & production

4.3. Quarter 3

4.3.1. Sales and distribution

4.3.1.1. Set up sales channels

4.3.1.1.1. Online & offline

4.3.1.2. Manage sales

4.3.1.2.1. Track sales and engage with customers

4.4. Quarter 4

4.4.1. Evaluation and showcase

4.4.1.1. Assess success and feedback

4.4.1.2. Organize a final event to present product to the community