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EM by Mind Map: EM

1. Why

1.1. EM helps organizations increase efficiency and enhance brand presence

1.2. Problems with existing UIs - Ex. SAP - SAP GUI, Web UI, websites

1.3. EM provides ubiquitous access to Enterprise Data and Round the clock decision making

1.4. BYOD - almost everybody has a device - Consumerisation of IT

1.5. The Market is ready

1.5.1. Mobile market Gartner projects tablet shipments to grow 67.9% in 2013 -- to reach 202 million units shipped -- while the mobile phone market will expand 4.3% to hit volumes of more than 1.8 billion units. International Data Corp. also sees 2013 as a watershed year for smartphone adoption. This will be the first time that more smartphones are shipped than feature phones, accounting for more than half (52.2%) of all mobile phones deployed worldwide, according to IDC's most recent forecast. See more at: http://www.cio.in/topstory/how-4-companies-use-mobile-apps-to-court-customers#sthash.KCZue0tz.dpuf

1.5.2. EM Market Nasscom report http://www.nasscom.in/sites/default/files/researchreports/Enterprise_Mobility_Exec_Summary_0.pdf EM market is growing at a CAGR of 15% Determine India's share of the pie USD 140 billion opportunity by 2020 Aberdeen report: https://drive.google.com/file/d/0B1uxHZLl0IDWQ1h6bFd5ZHJtMnc/edit?usp=sharing

2. What

2.1. India specific innovative Enterprise apps that leverage the device specific capabalities

2.1.1. GPS based time recording

2.1.2. Generic Mobile apps

2.1.3. Virtual reality ordering http://venturebeat.com/2013/10/29/oculus-rift-ios/

2.1.4. Plan-My-Day App

2.1.5. The Enterprise Social Network aka Chatter

3. How

3.1. Smaller, focussed players have the first mover advantage - Traditional IT players have been slow to react

3.2. Our experience in EM

4. When

5. Todos

5.1. How many SAP customers in India

5.1.1. How many of them are Mobile enabled

5.1.2. How many are CRM customers

6. Links

6.1. http://www.nasscom.in/mobility-move-india?fg=162893

6.2. http://www.cio.in/topstory/how-4-companies-use-mobile-apps-to-court-customers

6.3. http://www.cxotoday.com/story/enterprise-mobility-market-to-touch-140-billion-by-2020/

6.4. http://zinnov.com/news.php?ev_id=62&PHPSESSID=94b84c7584314911c447cdd640b906c1

6.5. http://aegisedu.org/Masters%20Program%20in%20Enterprise%20Mobility%20Ver%201.1.pdf

6.6. http://blog.dronamobile.com/enterprise-mobility-in-india-is-huge-growing/

6.7. http://www.idc.com/research/viewtoc.jsp?containerId=IN2577420V