MARKETING

1. Ethics and Social Responsibility

1.1. Ethical Marketing Truth in Advertising Privacy Concerns

1.2. Social Responsibility Sustainability Corporate Social Responsibility (CSR)

2. Segmentation, Targeting, and Positioning (STP)

2.1. Segmentation Demographic Geographic Psychographic Behavioral

2.1.1. Targeting Target Market Selection Market Coverage Strategies

2.2. Positioning Positioning Strategies Value Proposition Competitive Positioning

3. Marketing Mix (4 Ps)

3.1. Product Features Design Quality Brand Packaging

3.1.1. Price Strategies Discounts Payment Terms Cost Analysis

3.1.1.1. Place Distribution Channels Logistics Retail Locations Market Coverage

3.1.1.1.1. Promotion Advertising Sales Promotion Public Relations Personal Selling Digital Marketing

4. Marketing Strategy and Planning

4.1. Strategic Planning Vision and Mission SWOT Analysis Objectives

4.1.1. Marketing Strategy Market Penetration Market Development Product Development Diversification

5. Market Research

5.1. Primary Research: Surveys Interviews Focus Groups

5.2. Secondary Research: Industry Reports Academic Journals Market Analysis

6. Consumer Behavior

6.1. Buying Decision Process: Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Behavior

6.2. Consumer Psychology: Motivation Perception Learning Attitudes

7. Digital Marketing

7.1. Online Presence: Website Social Media SEO Content Marketing