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Ad Account = Nykaa by Mind Map: Ad Account = Nykaa

1. Objectives

2. Format

3. Placement

4. Target Audience

5. Campaign 1 = Lipsticks+Traffic+Single Image

5.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

5.1.1. Ad 1

5.1.1.1. Buy 2 Get 1 Free

5.1.1.1.1. 1.Same creatives but different messege 2.Same messege but different creatives

5.1.2. Ad 2

5.1.2.1. Get 30% OFF

5.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

5.2.1. Ad 1

5.2.1.1. Buy 2 Get 1 Free

5.2.2. Ad 2

5.2.2.1. Get 30% OFF

5.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

5.3.1. Ad 1

5.3.1.1. Buy 2 Get 1 Free

5.3.2. Ad 2

5.3.2.1. Get 30% OFF

6. Campaign 2 = Lipsticks+Sales+Single Image

6.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

6.1.1. Ad 1

6.1.1.1. Buy 2 Get 1 Free

6.1.2. Ad 2

6.1.2.1. Get 30% OFF

6.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

6.2.1. Ad 1

6.2.1.1. Buy 2 Get 1 Free

6.2.2. Ad 2

6.2.2.1. Get 30% OFF

6.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

6.3.1. Ad 1

6.3.1.1. Buy 2 Get 1 Free

6.3.2. Ad 2

6.3.2.1. Get 30% OFF

7. Campaign 3 = Lipsticks+Engagement+Single Image

7.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

7.1.1. Ad 1

7.1.1.1. Buy 2 Get 1 Free

7.1.2. Ad 2

7.1.2.1. Get 30% OFF

7.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

7.2.1. Ad 1

7.2.1.1. Buy 2 Get 1 Free

7.2.2. Ad 2

7.2.2.1. Get 30% OFF

7.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

7.3.1. Ad 1

7.3.1.1. Buy 2 Get 1 Free

7.3.2. Ad 2

7.3.2.1. Get 30% OFF

8. Campaign 4 = Lipsticks+App Promotion+Single Image

8.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

8.1.1. Ad 1

8.1.1.1. Buy 2 Get 1 Free

8.1.2. Ad 2

8.1.2.1. Get 30% OFF

8.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

8.2.1. Ad 1

8.2.1.1. Buy 2 Get 1 Free

8.2.2. Ad 2

8.2.2.1. Get 30% OFF

8.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

8.3.1. Ad 1

8.3.1.1. Buy 2 Get 1 Free

8.3.2. Ad 2

8.3.2.1. Get 30% OFF

9. Campaign 5 = Lipsticks+Traffic+Video

9.1. Ad Set 1 = Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

9.1.1. Festive Offer

9.1.1.1. Buy 1 Get 1 Free

9.1.1.1.1. Pause

9.1.2. Ad 2

9.1.2.1. Get ₹200 OFF On First Order

9.2. Ad Set 2 = Kerala

9.2.1. Festive Offer

9.2.1.1. Flat 50% OFF

9.2.1.1.1. Pause

9.2.2. Ad 2

9.2.2.1. Hot Deals at Rs.99 and Rs.199

9.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

9.3.1. Festive Offer

9.3.1.1. Buy 1 Get 1 Free

9.3.1.1.1. Pause

9.3.2. Ad 2

9.3.2.1. Get ₹200 OFF On First Order

10. Campaign 6 = Lipsticks+Sales+Video

10.1. Ad Set 1 = Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

10.1.1. Festive Offer

10.1.1.1. Buy 1 Get 1 Free

10.1.1.1.1. Pause

10.1.2. Ad 2

10.1.2.1. Get ₹200 OFF On First Order

10.2. Ad Set 2 = Kerala

10.2.1. Festive Offer

10.2.1.1. Flat 50% OFF

10.2.1.1.1. Pause

10.2.2. Ad 2

10.2.2.1. Hot Deals at Rs.99 and Rs.199

10.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

10.3.1. Festive Offer

10.3.1.1. Buy 1 Get 1 Free

10.3.1.1.1. Pause

10.3.2. Ad 2

10.3.2.1. Get ₹200 OFF On First Order

11. Campaign 7 = Lipsticks+Engagement+Video

11.1. Ad Set 1 = Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

11.1.1. Festive Offer

11.1.1.1. Buy 1 Get 1 Free

11.1.1.1.1. Pause

11.1.2. Ad 2

11.1.2.1. Get ₹200 OFF On First Order

11.2. Ad Set 2 = Kerala

11.2.1. Festive Offer

11.2.1.1. Flat 50% OFF

11.2.1.1.1. Pause

11.2.2. Ad 2

11.2.2.1. Hot Deals at Rs.99 and Rs.199

11.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

11.3.1. Festive Offer

11.3.1.1. Buy 1 Get 1 Free

11.3.1.1.1. Pause

11.3.2. Ad 2

11.3.2.1. Get ₹200 OFF On First Order

12. Campaign 8 = Lipsticks+App Promotion+Video

12.1. Ad Set 1 = Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

12.1.1. Festive offer

12.1.1.1. Buy 1 Get 1 Free

12.1.1.1.1. Pause

12.1.2. Ad 2

12.1.2.1. Get ₹200 OFF On First Order

12.2. Ad Set 2 = Kerala

12.2.1. Festive Offer

12.2.1.1. Flat 50% OFF

12.2.1.1.1. Pause

12.2.2. Ad 2

12.2.2.1. Hot Deals at Rs.99 and Rs.199

12.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow,Kerala

12.3.1. Festive Offer

12.3.1.1. Buy 1 Get 1 Free

12.3.1.1.1. Pause

12.3.2. Ad 2

12.3.2.1. Get ₹200 OFF On First Order

13. Campaign 9 = Lipsticks+Traffic+Carousel

13.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

13.1.1. Ad 1

13.1.1.1. Buy 1 Get 1 Free

13.1.2. Ad 2

13.1.2.1. Flat 50% OFF on 1000+ Brands

13.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

13.2.1. Ad 1

13.2.1.1. Buy 1 Get 1 Free

13.2.2. Ad 2

13.2.2.1. Flat 50% OFF on 1000+ Brands

13.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

13.3.1. Ad 1

13.3.1.1. Buy 1 Get 1 Free

13.3.2. Ad 2

13.3.2.1. Flat 50% OFF on 1000+ Brands

14. Campaign 10 = Lipsticks+Sales+Carousel

14.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

14.1.1. Ad 1

14.1.1.1. Buy 1 Get 1 Free

14.1.2. Ad 2

14.1.2.1. Flat 50% OFF on 1000+ Brands

14.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

14.2.1. Ad 1

14.2.1.1. Buy 1 Get 1 Free

14.2.2. Ad 2

14.2.2.1. Flat 50% OFF on 1000+ Brands

14.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

14.3.1. Ad 1

14.3.1.1. Buy 1 Get 1 Free

14.3.2. Ad 2

14.3.2.1. Flat 50% OFF on 1000+ Brands

15. Campaign 11 = Lipsticks+Engagement+Carousel

15.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

15.1.1. Ad 1

15.1.1.1. Buy 1 Get 1 Free

15.1.2. Ad 2

15.1.2.1. Flat 50% OFF on 1000+ Brands

15.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

15.2.1. Ad 1

15.2.1.1. Buy 1 Get 1 Free

15.2.2. Ad 2

15.2.2.1. Flat 50% OFF on 1000+ Brands

15.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

15.3.1. Ad 1

15.3.1.1. Buy 1 Get 1 Free

15.3.2. Ad 2

15.3.2.1. Flat 50% OFF on 1000+ Brands

16. Campaign 12 = Lipsticks+App Promotion+Carousel

16.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

16.1.1. Ad 1

16.1.1.1. Buy 1 Get 1 Free

16.1.2. Ad 2

16.1.2.1. Flat 50% OFF on 1000+ Brands

16.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

16.2.1. Ad 1

16.2.1.1. Buy 1 Get 1 Free

16.2.2. Ad 2

16.2.2.1. Flat 50% OFF on 1000+ Brands

16.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

16.3.1. Ad 1

16.3.1.1. Buy 1 Get 1 Free

16.3.2. Ad 2

16.3.2.1. Flat 50% OFF on 1000+ Brands

17. Campaign 13 = Lipsticks+Traffic+Collection

17.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

17.1.1. Ad 1

17.1.1.1. Free Gift On First Order

17.1.2. Ad 2

17.1.2.1. Get 40-60% OFF! Offers ends soon!

17.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

17.2.1. Ad 1

17.2.1.1. Free Gift On First Order

17.2.2. Ad 2

17.2.2.1. Get 40-60% OFF! Offers ends soon!

17.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

17.3.1. Ad 1

17.3.1.1. Free Gift On First Order

17.3.2. Ad 2

17.3.2.1. Get 40-60% OFF! Offers ends soon!

18. Campaign 14 = Lipsticks+Sales+Collection

18.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

18.1.1. Ad 1

18.1.1.1. Free Gift On First Order

18.1.2. Ad 2

18.1.2.1. Get 40-60% OFF! Offers ends soon!

18.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

18.2.1. Ad 1

18.2.1.1. Free Gift On First Order

18.2.2. Ad 2

18.2.2.1. Get 40-60% OFF! Offers ends soon!

18.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

18.3.1. Ad 1

18.3.1.1. Free Gift On First Order

18.3.2. Ad 2

18.3.2.1. Get 40-60% OFF! Offers ends soon!

19. Campaign 15 = Lipsticks+Engagement+Collection

19.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

19.1.1. Ad 1

19.1.1.1. Free Gift On First Order

19.1.2. Ad 2

19.1.2.1. Get 40-60% OFF! Offers ends soon!

19.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

19.2.1. Ad 1

19.2.1.1. Free Gift On First Order

19.2.2. Ad 2

19.2.2.1. Get 40-60% OFF! Offers ends soon!

19.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

19.3.1. Ad 1

19.3.1.1. Free Gift On First Order

19.3.2. Ad 2

19.3.2.1. Get 40-60% OFF! Offers ends soon!

20. Campaign 16 = Lipsticks+App Promotion+Collection

20.1. Ad Set 1 = Age 18 -24, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

20.1.1. Ad 1

20.1.1.1. Free Gift On First Order

20.1.2. Ad 2

20.1.2.1. Get 40-60% OFF! Offers ends soon!

20.2. Ad Set 2 = Age 25 -34, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

20.2.1. Ad 1

20.2.1.1. Free Gift On First Order

20.2.2. Ad 2

20.2.2.1. Get 40-60% OFF! Offers ends soon!

20.3. Ad Set 3 = Age 35 -44, Gender = Both, City = Delhi,Mumbai,Kolkata,Banglore,Chennai,Pune,Hyderabad,Surat,Lucknow

20.3.1. Ad 1

20.3.1.1. Free Gift On First Order

20.3.2. Ad 2

20.3.2.1. Get 40-60% OFF! Offers ends soon!

21. Products