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Nykaa by Mind Map: Nykaa

1. Objectives

2. Format

3. Placement

4. Target Audience

5. Campaign 1 = ( Lipstick + Traffic + Single Image )

5.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

5.1.1. Ad 1 - Single Image - Buy 1 Get 1 Free

5.1.2. Ad 2 - Single Image - Get 50% Off

5.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

5.2.1. Ad 1 - Single Image - Buy 1 Get 1 Free

5.2.2. Ad 2 - Single Image - Get 50% Off

5.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

5.3.1. Ad 1 - Single Image - Buy 1 Get 1 Free

5.3.2. Ad 2 - Single Image - Get 50% Off

6. Campaign 2 = ( Lipstick + Sales + Single Image )

6.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

6.1.1. Ad 1 - Single Image - Buy 1 Get 1 Free

6.1.2. Ad 2 - Single Image - Get 50% Off

6.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

6.2.1. Ad 1 - Single Image - Buy 1 Get 1 Free

6.2.2. Ad 2 - Single Image - Get 50% Off

6.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

6.3.1. Ad 1 - Single Image - Buy 1 Get 1 Free

6.3.2. Ad 2 - Single Image - Get 50% Off

7. Campaign 3 = ( Lipstick + Engagement + Single Image )

7.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

7.1.1. Ad 1 - Single Image - Buy 1 Get 1 Free

7.1.2. Ad 2 - Single Image - Get 50% Off

7.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

7.2.1. Ad 1 - Single Image - Buy 1 Get 1 Free

7.2.2. Ad 2 - Single Image - Get 50% Off

7.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

7.3.1. Ad 1 - Single Image - Buy 1 Get 1 Free

7.3.2. Ad 2 - Single Image - Get 50% Off

8. Campaign 4 = ( Lipstick + App Promotion + Single Image )

8.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

8.1.1. Ad 1 - Single Image - Buy 1 Get 1 Free

8.1.2. Ad 2 - Single Image - Get 50% Off

8.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

8.2.1. Ad 1 - Single Image - Buy 1 Get 1 Free

8.2.2. Ad 2 - Single Image - Get 50% Off

8.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

8.3.1. Ad 1 - Single Image - Buy 1 Get 1 Free

8.3.2. Ad 2 - Single Image - Get 50% Off

9. Campaign 5 = ( Lipstick + Traffic + Video )

9.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

9.1.1. Ad 1 - Video - Buy 1 Get 1 Free

9.1.2. Ad 2 - Video - Get 50% Off

9.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

9.2.1. Ad 1 - Video - Buy 1 Get 1 Free

9.2.2. Ad 2 - Video - Get 50% Off

9.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

9.3.1. Ad 1 - Video - Buy 1 Get 1 Free

9.3.2. Ad 2 - Video - Get 50% Off

10. Campaign 6 = ( Lipstick + Sales + Video )

10.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

10.1.1. Ad 1 - Video - Buy 1 Get 1 Free

10.1.2. Ad 2 - Video - Get 50% Off

10.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

10.2.1. Ad 1 - Video - Buy 1 Get 1 Free

10.2.2. Ad 2 - Video - Get 50% Off

10.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

10.3.1. Ad 1 - Video - Buy 1 Get 1 Free

10.3.2. Ad 2 - Video - Get 50% Off

11. Campaign 7 = ( Lipstick + Engagement + Video )

11.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

11.1.1. Ad 1 - Video - Buy 1 Get 1 Free

11.1.2. Ad 2 - Video - Get 50% Off

11.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

11.2.1. Ad 1 - Video - Buy 1 Get 1 Free

11.2.2. Ad 2 - Video - Get 50% Off

11.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

11.3.1. Ad 1 - Video - Buy 1 Get 1 Free

11.3.2. Ad 2 - Video - Get 50% Off

12. Campaign 8 = ( Lipstick + App Promotion + Video )

12.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

12.1.1. Ad 1 - Video - Buy 1 Get 1 Free

12.1.2. Ad 2 - Video - Get 50% Off

12.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

12.2.1. Ad 1 - Video - Buy 1 Get 1 Free

12.2.2. Ad 2 - Video - Get 50% Off

12.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

12.3.1. Ad 1 - Video - Buy 1 Get 1 Free

12.3.2. Ad 2 - Video - Get 50% Off

13. Campaign 9 = ( Lipstick + Traffic + Corousel )

13.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

13.1.1. Ad 1 - Carousel - Buy 1 Get 1 Free

13.1.2. Ad 2 - Carousel - Get 50% Off

13.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

13.2.1. Ad 1 - Carousel - Buy 1 Get 1 Free

13.2.2. Ad 2 - Carousel - Get 50% Off

13.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

13.3.1. Ad 1 - Carousel - Buy 1 Get 1 Free

13.3.2. Ad 2 - Carousel - Get 50% Off

14. Campaign 10 = ( Lipstick + Sales + Carousel )

14.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

14.1.1. Ad 1 - Carousel - Buy 1 Get 1 Free

14.1.2. Ad 2 - Carousel - Get 50% Off

14.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

14.2.1. Ad 1 - Carousel - Buy 1 Get 1 Free

14.2.2. Ad 2 - Carousel - Get 50% Off

14.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

14.3.1. Ad 1 - Carousel - Buy 1 Get 1 Free

14.3.2. Ad 2 - Carousel - Get 50% Off

15. Campaign 11 = ( Lipstick + Engagement + Carousel )

15.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

15.1.1. Ad 1 - Carousel - Buy 1 Get 1 Free

15.1.2. Ad 2 - Carousel - Get 50% Off

15.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

15.2.1. Ad 1 - Carousel - Buy 1 Get 1 Free

15.2.2. Ad 2 - Carousel - Get 50% Off

15.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

15.3.1. Ad 1 - Carousel - Buy 1 Get 1 Free

15.3.2. Ad 2 - Carousel - Get 50% Off

16. Campaign 12 = ( Lipstick + App Promotion + Carousel )

16.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

16.1.1. Ad 1 - Carousel - Buy 1 Get 1 Free

16.1.2. Ad 2 - Carousel - Get 50% Off

16.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

16.2.1. Ad 1 - Carousel - Buy 1 Get 1 Free

16.2.2. Ad 2 - Carousel - Get 50% Off

16.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

16.3.1. Ad 1 - Carousel - Buy 1 Get 1 Free

16.3.2. Ad 2 - Carousel - Get 50% Off

17. Campaign 13 = ( Lipstick + Traffic + Collection )

17.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

17.1.1. Ad 1 - Collection - Buy 1 Get 1 Free

17.1.2. Ad 2 - Collection - Get 50% Off

17.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

17.2.1. Ad 1 - Collection - Buy 1 Get 1 Free

17.2.2. Ad 2 - Collection - Get 50% Off

17.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

17.3.1. Ad 1 - Collection - Buy 1 Get 1 Free

17.3.2. Ad 2 - Collection - Get 50% Off

18. Campaign 14 = ( Lipstick + Sales + Collection )

18.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

18.1.1. Ad 1 - Collection - Buy 1 Get 1 Free

18.1.2. Ad 2 - Collection - Get 50% Off

18.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

18.2.1. Ad 1 - Collection - Buy 1 Get 1 Free

18.2.2. Ad 2 - Collection - Get 50% Off

18.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

18.3.1. Ad 1 - Collection - Buy 1 Get 1 Free

18.3.2. Ad 2 - Collection - Get 50% Off

19. Campaign 15 = ( Lipstick + Engagement + Carousel )

19.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

19.1.1. Ad 1 - Collection - Buy 1 Get 1 Free

19.1.2. Ad 2 - Collection - Get 50% Off

19.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

19.2.1. Ad 1 - Collection - Buy 1 Get 1 Free

19.2.2. Ad 2 - Collection - Get 50% Off

19.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

19.3.1. Ad 1 - Collection - Buy 1 Get 1 Free

19.3.2. Ad 2 - Collection - Get 50% Off

20. Campaign 16 = ( Lipstick + App promotion + Collection )

20.1. Ad Set 1 Age: 18-24 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

20.1.1. Ad 1 - Collection - Buy 1 Get 1 Free

20.1.2. Ad 2 - Collection - Get 50% Off

20.2. Ad Set 2 Age: 25-34 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

20.2.1. Ad 1 - Collection - Buy 1 Get 1 Free

20.2.2. Ad 2 - Collection - Get 50% Off

20.3. Ad Set 3 Age: 35-44 Gender: Both Locations: Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Pune, Surat, Lucknow

20.3.1. Ad 1 - Collection - Buy 1 Get 1 Free

20.3.2. Ad 2 - Collection - Get 50% Off