1. 1. Introduction to Digital Marketing
1.1. Digital Marketing Basics
1.1.1. Definition and Importance
1.1.2. Traditional Marketing vs. Digital Marketing
1.2. Core Concepts
1.2.1. Customer Journey
1.2.2. Buyer Persona
1.2.3. Marketing Funnel (Awareness, Consideration, Conversion)
2. 2. Digital Marketing Channels
2.1. 1. Search Engine Optimization (SEO)
2.1.1. On-Page SEO
2.1.1.1. Keyword Research (Tools: Google Keyword Planner, Ahrefs)
2.1.1.2. Meta Tags (Title, Description)
2.1.1.3. Content Optimization (Quality, Length, Use of Keywords)
2.1.2. Off-Page SEO
2.1.2.1. Backlink Building (Guest Posts, Influencer Outreach)
2.1.2.2. Social Bookmarking
2.1.3. Technical SEO
2.1.3.1. Website Speed Optimization
2.1.3.2. XML Sitemaps, Robots.txt
2.1.3.3. Mobile-Friendliness
2.1.4. SEO Tools
2.1.4.1. Google Search Console, SEMrush, Yoast SEO
2.2. 2. Search Engine Marketing (SEM)
2.2.1. Pay-Per-Click (PPC) Advertising
2.2.1.1. Google Ads (Keyword Bidding, Ad Creation)
2.2.1.2. Bing Ads
2.2.2. Campaign Setup and Optimization
2.2.2.1. Ad Groups, Targeting
2.2.2.2. A/B Testing Ads, Budget Management
2.2.3. Performance Tracking
2.2.3.1. Conversion Tracking, Quality Score Analysis
2.3. 3. Content Marketing
2.3.1. Content Creation
2.3.1.1. Blog Writing, Infographics, eBooks, Whitepapers
2.3.1.2. Video Content (YouTube, Reels)
2.3.2. Content Distribution
2.3.2.1. Social Media Platforms (Facebook, LinkedIn, Twitter)
2.3.2.2. Email Newsletters
2.3.3. Content Strategy
2.3.3.1. Content Calendar
2.3.3.2. Topic Clusters, Pillar Pages
2.3.4. Content Optimization
2.3.4.1. SEO for Content (Using Keywords, Meta Descriptions)
2.3.4.2. Content Analytics (Google Analytics, Ahrefs)
2.4. 4. Social Media Marketing (SMM)
2.4.1. Platforms
2.4.1.1. Facebook, Instagram, Twitter, LinkedIn, TikTok
2.4.2. Content Types
2.4.2.1. Posts, Stories, Reels, Videos, Ads
2.4.3. Ad Campaigns
2.4.3.1. Facebook Ads Manager
2.4.3.2. Target Audience, Ad Creative, Budgeting
2.4.4. Engagement Strategies
2.4.4.1. Community Building, Influencer Marketing
2.4.4.2. Scheduling Tools (Hootsuite, Buffer)
2.4.5. Analytics and Insights
2.4.5.1. Social Media Metrics (Engagement, Reach, Clicks)
2.5. 5. Email Marketing
2.5.1. Building Email Lists
2.5.1.1. Signup Forms, Lead Magnets
2.5.2. Email Campaigns
2.5.2.1. Newsletters, Promotional Emails, Drip Campaigns
2.5.3. Email Optimization
2.5.3.1. Subject Line Testing, Personalization
2.5.3.2. A/B Testing, Segmentation
2.5.4. Email Marketing Tools
2.5.4.1. Mailchimp, Sendinblue, ConvertKit
2.6. 6. Affiliate Marketing
2.6.1. Affiliate Programs
2.6.1.1. Types of Affiliates (Content Creators, Influencers)
2.6.1.2. Commission Structures
2.6.2. Affiliate Networks
2.6.2.1. Amazon Associates, ShareASale, CJ Affiliate
2.6.3. Affiliate Strategy
2.6.3.1. Product Reviews, Banner Ads, Discount Codes
2.7. 7. Influencer Marketing
2.7.1. Identifying Influencers
2.7.1.1. Nano, Micro, Macro, Mega Influencers
2.7.2. Campaign Planning
2.7.2.1. Collaboration Types (Sponsored Posts, Giveaways)
2.7.2.2. Performance Tracking (Engagement, Sales)
3. 3. Marketing Analytics and Tools
3.1. 1. Web Analytics
3.1.1. Google Analytics (Setup, Traffic Analysis, Goal Tracking)
3.1.2. Heatmaps (Hotjar)
3.2. 2. Conversion Rate Optimization (CRO)
3.2.1. A/B Testing (Landing Pages, Forms)
3.2.2. User Behavior Analysis
3.3. 3. Marketing Automation Tools
3.3.1. HubSpot, ActiveCampaign
3.3.2. Automated Workflows (Lead Nurturing, Follow-ups)
4. 4. Advanced Digital Marketing Strategies
4.1. 1. Marketing Automation and CRM
4.1.1. Customer Relationship Management (CRM) Tools
4.1.2. Automated Email Sequences, Lead Scoring
4.2. 2. Growth Hacking
4.2.1. Viral Marketing Techniques
4.2.2. A/B Testing Rapid Experimentation
4.3. 3. E-commerce Marketing
4.3.1. Product Listing Ads (Google Shopping)
4.3.2. Sales Funnels, Retargeting Ads
4.4. 4. Video and Podcast Marketing
4.4.1. Video SEO (YouTube Optimization)
4.4.2. Podcast Creation, Distribution Platforms (Spotify, Apple Podcasts)
5. 5. Budget Management and ROI
5.1. 1. Budget Allocation
5.1.1. Channel-Based Budgeting (SEO, SEM, Social Media)
5.2. 2. ROI Calculation
5.2.1. Key Metrics (Cost Per Acquisition, Customer Lifetime Value)
5.3. 3. Performance Optimization
5.3.1. Scaling Successful Campaigns
5.3.2. Identifying and Eliminating Low-Performing Channels
6. 6. Hands-on Practice and Projects
6.1. Beginner Projects
6.1.1. Create and Optimize a Personal Blog using SEO Techniques
6.1.2. Set Up and Run a Basic Facebook Ad Campaign
6.2. Intermediate Projects
6.2.1. Develop and Implement a Content Marketing Plan
6.2.2. Create a Multi-Channel Social Media Strategy
6.3. Advanced Projects
6.3.1. Design and Launch an Email Drip Campaign for a Product
6.3.2. Execute a Comprehensive PPC Campaign on Google Ads
7. 7. Certifications and Learning Resources
7.1. Certifications
7.1.1. Google Analytics Individual Qualification (GAIQ)
7.1.2. Google Ads Certification
7.1.3. HubSpot Inbound Marketing Certification
7.1.4. Facebook Blueprint Certification
7.2. Learning Platforms
7.2.1. Udemy, Coursera, HubSpot Academy, LinkedIn Learning
7.3. Tools
7.3.1. SEMrush, Ahrefs, Moz, Canva, Buffer