Starbucks' Mission Statements

1. Financial

1.1. Recognize that profitability is essential to our future success

1.1.1. Power

1.1.2. Legitimacy

1.1.3. Urgency

2. Customer

2.1. Develop enthusiastically satisfied customers all of the time

2.1.1. Power

2.1.2. Legitimacy

2.1.3. Urgency

2.2. Contribute positively to our communities and our environment

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3. Internal Buisness Process

3.1. Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee

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4. Learning and Growth

4.1. Provide a great work environment and treat each other with respect and dignity

4.1.1. Power

4.1.2. Legitimacy

4.1.3. Urgency

4.2. Embrace diversity as an essential component in the way we do business

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