Blinds & More [Laureane's Class]

1. 6. Payment options

2. 7. Home delivery

3. 1. Customer centricity

3.1. Buyer Persona

3.1.1. Demographics

3.1.1.1. Age (18 - 25; 26 - 30)

3.1.1.2. Gender (Male, Female, Other, Prefer not to say)

3.1.1.3. Monthly income (0 to 5000; 5001-10000, 10001-20000, more than 20000)

3.1.2. Geography

3.1.2.1. North of River

3.1.2.2. City

3.1.2.3. South of River

3.1.2.4. Regional

3.1.3. Motivations

3.1.3.1. New rental

3.1.3.2. Redecorating

3.1.4. Preferred communication

3.1.4.1. Email

3.1.4.2. Text

3.1.4.2.1. New house

3.1.4.3. Social media

3.1.4.3.1. Instagram

3.1.4.3.2. Facebook

3.1.4.3.3. TikTok

3.1.4.4. Traditional media

4. **2. Personalisation**

4.1. Prefered colours, designs & motifs;

4.1.1. Earth colours

4.1.2. Dark Colors

4.2. Material Choice Aesthetics & durability

4.2.1. Wood

4.2.2. Aluminum

4.2.3. Fabric or Vinyl

4.3. Control Options

4.3.1. remote

4.3.2. smart home

4.3.3. manual pull cords

4.4. Size and Fit

4.4.1. Custom-sized blinds can be made to perfectly fit any window, ensuring optimal light control and privacy.

5. 3. Content

5.1. BRAND AWARENESS

5.1.1. social media

5.1.1.1. leverage the platform

5.1.2. Content Marketing

5.1.2.1. Strategies

5.1.2.1.1. Discounts and deals

5.1.3. own websites

5.1.3.1. Sending Spams

5.1.3.1.1. Attractive pics

5.2. Customer Experience

5.2.1. online store

5.2.2. In store experience

5.2.3. Product Reviews

6. 4. Corporate Social Responsibility

6.1. Ethical Sourcing

6.1.1. Ensure components of products are ethically sourced ie., no pollution of environment etc

6.2. Ethical labour and employment

6.2.1. Safety of employees, obeying labour laws, sensible compensation no slavery etc

6.3. Sustainable production

6.3.1. Sustainable production processes ie., minimal water wastage, minimal pollution, recycling etc

6.4. Product safety

6.4.1. Safe-to-use products

6.5. Community engagement/Social responsibility

6.5.1. Philanthropy within the community they operate in

6.6. Content/PR

7. 5. Omnichannel marketing

7.1. Integration Platforms

7.1.1. Online

7.1.1.1. Website

7.1.1.1.1. Callbots

7.1.1.1.2. Email

7.1.1.2. Mobile Application

7.1.1.2.1. Easy access

7.1.1.3. Social media

7.1.1.3.1. Facebook

7.1.1.3.2. Instagram

7.1.2. Instore

7.1.2.1. Customer service

7.1.2.2. Teaching (How to use, how to maintain, and other things)

7.1.3. Marketing

7.1.3.1. Print ads

7.1.3.2. Social media