Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities

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Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities by Mind Map: Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities

1. Multinational Enterprise

1.1. Definition

1.1.1. Multinational Enterprise (MNE) Has substantial direct investment into a foreign country Actively manages these offshore assets

1.1.2. "International" Enterprise Considers itself international but is not an MNE Sources from overseas, exports products or even has minor equity shares in overseas companies - does not actively manage though!

1.2. Scope

1.2.1. Both strategic and organizational integration

1.2.2. Active, coordinated management of operations in different countries

2. Motivations

2.1. Traditional

2.1.1. Secure Key Supplies

2.1.2. Market-seeking behavior

2.1.3. Access low-cost factors of production Cheap labor Lower-cost capital

2.1.4. Captured in the product cycle theory 1. Company has innovation in its home country 2. Production becomes more stabilized, production is set up in foreign markets 3. Product is highly standardized, cost competition -> resource seeking motive Not applicable anymore!

2.2. Emerging

2.2.1. Scale economics, ballooning R&D, shortening product life cycles

2.2.2. Scanning and learning capability

2.2.3. Competitive positioning

3. Means

3.1. Prerequisites

3.1.1. Domestic companies have a home advantage over foreigners because of greater familiarity with the market MNE needs some distinctive competency to overcome the disadvantage of being foreign

3.1.2. MNE must be able to use its assets more effectively through its own subsidiaries than through contractual relations with others

3.2. Process of Internationalization

3.2.1. Incremental Uppsala Model Market Commitment

3.2.2. Radical Invest in or acquire local partners directly

3.2.3. Born Global

4. Mentality

4.1. International

4.2. Multinational

4.3. Global

4.4. Transnational