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Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities by Mind Map: Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities
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Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities

Multinational Enterprise

Definition

Scope

Motivations

Traditional

Emerging

Means

Prerequisites

Process of Internationalization

Mentality

Depending on the industry, the company's strategic position, host country's specific needs... a company might reasonably well operate with any of those four mentalities

International

foreign subsidiary just supplements home office products are developed for home market and only later also sold abroad

Multinational

Companies modify their products, strategies and even management practices to different foreign markets

Global

Multinational is too unproductive -> create products for a global market and make them in a few highly productive plants views the whole world, not different countries as its basic unit of analysis

Transnational

be responsive to local needs while capturing the benefits of global efficiency PARADOX links and coordinates operations across countries to maintain competitive effectiveness and efficiency "Trans-"need to be responsive to special country needs "-national"