Solomon Chapter 7: Creating the Product

Get Started. It's Free
or sign up with your email address
Rocket clouds
Solomon Chapter 7: Creating the Product by Mind Map: Solomon Chapter 7: Creating the Product

1. Layers of the Product Concept

1.1. Core Product

1.2. Actual Product

1.3. Augmented Product

2. Classifying Products

2.1. Consumer Products

2.1.1. How long does it last?

2.1.1.1. Durable Goods

2.1.1.2. Non-Durable Goods

2.1.2. How do Consumers buy the Product?

2.1.2.1. Convenience Product

2.1.2.1.1. Staples

2.1.2.1.2. Impulse Product

2.1.2.1.3. Emergency Product

2.1.2.2. Shopping Product

2.1.2.2.1. shopbots

2.1.2.3. Specialty Product

2.1.2.4. Unsought Products

2.2. Business-to-Business Products

2.2.1. Maintenance, Repair and Operating (MRO) Products

2.2.2. Equipment

2.2.3. Raw Materials

2.2.4. Processed Materials / Special Services

2.2.5. Component Parts

3. Innovations

3.1. Continuous Innovations

3.1.1. Copycat

3.2. Dynamically Continuous Innovation

3.2.1. Convergence

3.3. Discontinuous Innovation

4. Developing New Products

4.1. Phase 1: Idea Generation

4.2. Phase 2: Product Concept Development and Screening

4.2.1. Product Concept

4.2.2. Screen ideas for BOTH Technical and Commercial success!

4.2.2.1. Technical Success

4.2.2.2. Commercial Success

4.2.3. Appearance

4.3. Phase 3: Marketing Strategy Development

4.4. Phase 4: Business Analysis

4.5. Phase 5: Technical Development

4.5.1. Prototypes

4.5.2. Patenting

4.6. Phase 6: Test Marketing

4.7. Phase 7: Commercialization

5. Adoption and Diffusion

5.1. Product Adoption

5.1.1. Stages in Consumer Adoption

5.1.1.1. Awareness

5.1.1.2. Interest

5.1.1.3. Evaluation

5.1.1.4. Trial

5.1.1.5. Adoption

5.1.1.6. Confirmation

5.2. Diffusion

5.2.1. Tipping point

5.2.2. Adopter Categories

5.2.2.1. Innovators 2.5%

5.2.2.2. Early Adopters 13.5%

5.2.2.3. Early Majority 34%

5.2.2.4. Late Majority 34%

5.2.2.5. Laggards 16%

5.2.3. Product Factors Affecting the Rate of Adoption

5.2.3.1. Relative Advantage

5.2.3.2. Compatibility

5.2.3.3. Complexity

5.2.3.4. Triability

5.2.3.5. Observability