Baby food in Silpo

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Baby food in Silpo by Mind Map: Baby food in Silpo

1. 1.Silpo store evaluation (general analysis)

1.1. Main Silpo Strategy

1.2. Silpo total sales from 2012 to 2013

1.3. Food categories in Silpo. Its behavior over time.

1.4. Target audience

2. 2. Consumers behavior during the Baby Food Purchase.

2.1. Channel of POS choice: Modern Trade, Baby stores, Pharma channel, Traditional trade

2.2. Reasons for specific channel choice (commom reasons)

2.3. Specific POS (point of sale, store) choice. Main reasons that lead to the POS choice.

2.4. In-store behavior of customer

3. 3. Baby food category analysis in Silpo

3.1. Sales of the category behavior

3.2. number of SKUs (assortment) from 2012 to 2013

3.3. Sales of IMF category (Milk Formulas for babies)

3.4. Behavior of IMF assortment (SKUs) from 2012 to 2013

3.5. Sales of Cereals Category

3.6. Behavior of Cereals assortment (SKUs) from 2012 to 2013

3.7. Sales by players in Baby Food category

4. 4.Consumers behavior in Modern trade point of sales

4.1. Reasons for baby food purchases that are made by consumers in Modern Trade channel.

4.2. Consumers behavior in MT store:

4.2.1. How baby food category is searched

4.2.2. Time spent next to the shelf

4.2.3. Number of returned purchases in the same channel

4.2.4. Number of returned purchases at the store