1. Ad Creative Development
1.1. Product Imagery Guidelines
1.1.1. High Quality Product Images
1.1.2. Multiple Product Angles
1.1.3. Lifestyle and Contextual Shots
1.1.4. Image Consistency Across Ads
1.2. Branding Elements
1.2.1. Consistency Branding Across Ads
1.2.2. Logo Placement Guidelines
1.2.3. Incorporate Brand Colors
1.2.4. Align with Brand Messaging
1.3. Video Content Development
1.3.1. Showcase Product Features
1.3.2. Highlight Unique Selling Points
1.3.3. Incorporate Brand Story Telling
1.3.4. Optimize for SoundOff Viewing
1.4. Promotional Elements
1.4.1. Highlight Deals & Discounts
1.4.2. Incorporate Limited Time Offers
1.4.3. Emphasize Seasonal Promotions
1.4.4. Create a Sense of Urgency
2. Conversion Tracking Setup
2.1. Implementing Amazon Pixel
2.1.1. Access Amazon Advertising Console
2.1.2. Generate Amazon Pixel Code
2.1.3. Install Pixel Code on Website
2.1.4. Verify Pixel Installation
2.2. Setting Up Conversion Events
2.2.1. Identify Key Actions on the Website
2.2.2. Purchase Confirmation
2.2.3. Form Submissions
2.2.4. Lead Captures
2.3. Integration With Analytics Tools
2.3.1. Link Amazon Ads with Google Analytics
2.3.2. Utilize Third-Party Analytics Platforms
2.3.3. Cross-Platform Conversion Analysis
3. Amazon DSP Integration
3.1. Amazon DSP Account Setup
3.1.1. Signup for Amazon DSP
3.1.2. Configure Account Settings
3.1.3. Setup Payment Information
3.2. Dynamic Creative Optimization(DCO)
3.2.1. Personalized Ad Content
3.2.2. A/B Testing of Creative Elements
3.2.3. Optimization Based On User Engagement
3.3. Programmatic Advertising On and Off Amazon
3.3.1. Advertise on Amazon-Owned Properties
3.3.2. Extend Campaigns to External Websites and Apps
3.3.3. Real-Time Bidding (RTB) Strategies
4. Amazon Account Setup
4.1. Signup for Amazon Seller Account
4.2. Amazon Brand Registry
4.3. Product Listings Verification
4.4. Amazon Store Setup
4.5. Account Verification & Security
4.6. Payment & Tax Information
5. Research & Planning
5.1. Keyword Research
5.1.1. Identify Relevant Search Terms
5.1.2. Amazon Keyword Tool
5.1.3. Competitor Analysis
5.2. Competitor Analysis
5.2.1. Identify Key Competitors
5.2.2. Assess Competitor Ad Strategies
5.2.3. Analyze Product Positioning
5.3. Budget Planning
5.3.1. Define Advertising Budget
5.3.2. Allocate Budget Across Campaigns
5.3.3. Sponsored Products, Brands, Display
6. Campaign Structure Development
6.1. Campaign Types
6.1.1. Sponsored Products
6.1.2. Product Specific Ads
6.1.3. Sponsored Brands
6.1.4. Sponsored Display
6.1.5. Video Ads
6.2. Product Targeting
6.2.1. Manual Product Selection
6.2.2. Category and Subcategory Targeting
6.2.3. Complementary Product Targeting
6.3. Audience Targeting
6.3.1. Retargeting Strategies
6.3.2. Interest Based Targeting
6.3.3. Demographic Targeting
6.4. Campaign Budget Allocation
6.4.1. Distribute Budget Across Campaign Types
6.4.2. Allocate Budget to High Performing Products
6.4.3. Adjust Budgets for Seasonal Variations
6.5. Bid Strategy and Adjustments
6.5.1. Manual Bidding Stratgies
6.5.2. Automatic Bidding Options
6.5.3. Bid Adjustments for Key Segments