Becoming self-employed
by Mark Mason
1. Before you start
1.1. Idea
1.1.1. USP
1.2. Business plan
1.2.1. Financial plan
1.2.2. Product/service
1.2.2.1. Target audience
1.2.2.2. Competition
1.2.3. Goals
1.3. Location
1.3.1. Office Space
1.3.2. Equipment
1.3.3. Phone & Internet
2. First steps
2.1. Chamber of commerce
2.2. Insurance
2.2.1. Personal insurance
2.2.2. Retirement provision
2.2.3. General liability insurance
2.3. Bank
2.4. Taxes
2.4.1. Income tax
2.4.2. VAT
2.4.3. Business tax
3. Marketing strategy
3.1. Online Marketing
3.1.1. Website
3.1.2. Social Media
3.2. Print
3.2.1. Brochures
3.2.2. Billboards
3.3. Media channels
3.3.1. TV commercials