mobile mindmap

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mobile mindmap by Mind Map: mobile mindmap

1. IDEAS

1.1. Ideas for new campaigns

1.1.1. spy tools

1.1.2. top network offers

1.1.3. our own intuition

1.2. custom deals with traffic sources/offer owners - negotiations

2. DATA

2.1. analyze data

3. MEASURE

3.1. tracking like a boss

3.1.1. analyze data on the go

3.1.2. if needed cut obvious non performers at early stage

4. LEARN

4.1. why it works/why doesn't?

4.1.1. learn from the data to improve future campaigns

5. OPTIMIZATION

5.1. bidding otpmization

5.2. banners/LPs

5.3. mobile variables

5.3.1. os

5.3.2. placement

5.3.3. carrier/wifi

5.3.4. device

5.3.5. os version

6. CAMPAIGNS

6.1. setup camps in the tracker/traffic sources

6.1.1. seperate campaigns for WIFI

6.1.2. seperate campaigns for Mobile

6.2. test different banners

6.2.1. layouts/colors/copy

6.2.2. at least 3 banners for a start

6.3. test different LPs

6.3.1. at least 3 different LPs

6.3.1.1. always try same LP with different colors bg etc.

7. BUILD

7.1. LPs

7.1.1. ripped LPs

7.1.2. custom made

7.2. banners

7.2.1. ripped

7.2.2. custom

8. RESEARCH

8.1. make a list of top countries by volume by traffic sources

8.2. finding new traffic sources