1. Future
1.1. Continus monitoring of Millenials and Genz Sociological trends
1.2. Blue oceans to explore
1.2.1. Audiobooks
1.2.2. AudioGuide
1.2.3. Blind Interactive audio-games (really exist, i swear)
1.2.4. Generative Music Share
1.2.5. Gen IA Music Creation
1.2.6. Customized Vinile Dropship
1.2.6.1. Send a song or a playlist with fisical vintage support that users prefere
2. Citations:
2.1. https://musically.com/2024/07/10/spotify-adds-comments-for-podcasts-could-music-follow/
2.2. https://www.musicbusinessworldwide.com/spotify-is-embracing-elements-of-universal-music-groups-artist-centric-royalties-model-following-a-new-multi-year-licensing-deal-between-umg-and-daniel-eks-platf/
2.3. https://www.midiaresearch.com/blog/by-backpedalling-its-exclusive-strategy-spotify-puts-its-content-to-the-test
2.4. https://newsroom.spotify.com/2023-03-08/new-home-page-scroll-clips-previews/
2.5. https://www.theverge.com/23768886/spotify-podcast-strategy-mistakes-joe-rogan-exclusives-trevor-noah
2.6. https://www.techtalesandtactics.com/p/spotifys-evolution-unveiling-platform-strategies-future-trends
2.7. https://playlistpush.com/blog/lofi-beats-spotify-promotion/vo Mapa Mental
2.8. https://www.ilpost.it/2022/06/08/rumore-bianco-musica-ambient-lavorare-studiare-rilassarsi/
3. Sensing Capabilities
3.1. **Market Trend Detection**
3.1.1. - Detected user behavior shifts toward short-form vertical video content
3.1.2. - Identified growing demand for podcasts and exclusive content
3.1.3. - Recognized the rise of lo-fi and ambient music with lower royalty costs
3.1.4. - Observed the importance of social and community features for young users
3.2. **User Behavior Analysis**
3.2.1. - Understood that young adults are the key target demographic
3.2.2. - Recognized the value of "pirated" users as potential future paying customers
3.2.3. - Identified the importance of concert discovery and live music integration
4. Seizing Capabilities
4.1. **Content Strategy**
4.1.1. - Created Spotify Original podcasts as exclusive content
4.1.2. - Promoted lo-fi and ambient music to reduce royalty costs
4.1.3. - Implemented vertical video "reels" for music discovery
4.1.4. - Established exclusive temporary release deals with artists
4.2. **Platform Innovation**
4.2.1. - Redesigned interface to incorporate vertical scrolling video features
4.2.2. - Added countdown features for album releases
4.2.3. - Developed collaborative playlist and live sharing capabilities
4.2.4. - Integrated concert discovery features
4.3. **Strategic User Acquisition**
4.3.1. - Adopted a permissive approach toward modded apps
4.3.2. - Targeted "pirated" users with attractive discount offers
4.3.3. - Built brand loyalty among younger users before they become paying customers
5. Transforming Capabilities
5.1. **Community Building**
5.1.1. - Created features for real-time music sharing and collaboration
5.1.2. - Transformed from pure music player to social music platform
5.1.3. - Developed community features around live music events
5.1.4. - Established direct artist-fan connections through exclusive releases
5.1.5. - Resume of your Year of music
5.1.6. - Voice that describe and introduce a song and when you played. It's like your personal radio speaker
5.2. **Business Model Evolution**
5.2.1. - Shifted from pure streaming to content creation and curation
5.2.2. - Diversified revenue streams through podcasts and exclusive content
5.2.3. - Built long-term user relationships through social features and human-tech relation
5.2.4. - Created ecosystem lock-in through community and social features