GradMaster Marketing Strategy

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GradMaster Marketing Strategy by Mind Map: GradMaster Marketing Strategy

1. Social Media

1.1. Facebook

1.2. Twitter

1.3. Instagram

1.4. Youtube Shorts

1.5. LinkedIn

2. Website

2.1. Complete Redesign

3. Content Management

3.1. Blog

3.2. Images, Graphics, Videos

4. Email Marketing

4.1. Appollo.io

4.2. Send Referral Google Forms through email

4.3. Collect email of the people to download pdf/brochure

5. SEO

5.1. Conduct Survey of Target Audience

6. Goals

6.1. 250-500 Referrals

6.1.1. 50-100 Students

7. Potentil Referrals

7.1. College Alumni

7.2. Students Age 15-25

7.3. Social Media Influencers

7.4. Student Ambassoder/Rep

8. Budget

8.1. Website Rebuild

8.2. Ads

8.3. Content

9. Website (Building a Brand)

9.1. Community Management

9.2. Other business collaboration

9.3. Instagram Influencing

10. Ads

10.1. Complete Redesign

10.2. Campaigns

10.2.1. Facebook

10.2.2. Google

10.2.3. New Partners & Integrations

11. Referral Materials

11.1. Referral Landing Page

11.1.1. Dedicated Landing Page

11.1.2. Referral Kit

12. How to Reach Potential Referrls

12.1. College Alumni

12.1.1. Alumni Groups and Networks

12.1.2. Targetting Social Media

12.2. Students 15-25

12.2.1. Social Media Campaings and Challenges

12.2.2. Paid Ads on Social Media

12.2.2.1. Ensure ads reach students with the potential to refer friends

12.2.3. Engaging Content Creation

12.2.3.1. Create Relatable Memes and Stores

12.2.3.2. Giveaways

12.2.4. Direct Messaging

12.2.4.1. Finding Students who follow relvant pages/hashtags

12.2.4.2. Messaging introducing GradMaster referral program

12.2.4.3. Find Students -> College Groups <- Share Referral Possibility

12.2.5. Email Campaings Targeted to Student

12.2.5.1. Monthly Student Newsletter -> Student Tips

12.2.6. Student Referral Centric Landing Page

12.2.7. Online Student Communities

12.2.7.1. Post on Reddit and Student Forms

12.2.7.2. Facebook Groups/Pages for students

12.2.8. Collaborate with other business in the market

12.2.9. Whattsapp/Instagram Story

12.2.10. Whattsapp/Telegram/Instagram Groups

12.2.10.1. Add Telegram/Whatsapp group link to website