1. Social Media
1.1. Facebook
1.2. Twitter
1.3. Instagram
1.4. Youtube Shorts
1.5. LinkedIn
2. Website
2.1. Complete Redesign
3. Content Management
3.1. Blog
3.2. Images, Graphics, Videos
4. Email Marketing
4.1. Appollo.io
4.2. Send Referral Google Forms through email
4.3. Collect email of the people to download pdf/brochure
5. SEO
5.1. Conduct Survey of Target Audience
6. Goals
6.1. 250-500 Referrals
6.1.1. 50-100 Students
7. Potentil Referrals
7.1. College Alumni
7.2. Students Age 15-25
7.3. Social Media Influencers
7.4. Student Ambassoder/Rep
8. Budget
8.1. Website Rebuild
8.2. Ads
8.3. Content
9. Website (Building a Brand)
9.1. Community Management
9.2. Other business collaboration
9.3. Instagram Influencing
10. Ads
10.1. Complete Redesign
10.2. Campaigns
10.2.1. Facebook
10.2.2. Google
10.2.3. New Partners & Integrations
11. Referral Materials
11.1. Referral Landing Page
11.1.1. Dedicated Landing Page
11.1.2. Referral Kit
12. How to Reach Potential Referrls
12.1. College Alumni
12.1.1. Alumni Groups and Networks
12.1.2. Targetting Social Media
12.2. Students 15-25
12.2.1. Social Media Campaings and Challenges
12.2.2. Paid Ads on Social Media
12.2.2.1. Ensure ads reach students with the potential to refer friends
12.2.3. Engaging Content Creation
12.2.3.1. Create Relatable Memes and Stores
12.2.3.2. Giveaways
12.2.4. Direct Messaging
12.2.4.1. Finding Students who follow relvant pages/hashtags
12.2.4.2. Messaging introducing GradMaster referral program
12.2.4.3. Find Students -> College Groups <- Share Referral Possibility
12.2.5. Email Campaings Targeted to Student
12.2.5.1. Monthly Student Newsletter -> Student Tips
12.2.6. Student Referral Centric Landing Page
12.2.7. Online Student Communities
12.2.7.1. Post on Reddit and Student Forms
12.2.7.2. Facebook Groups/Pages for students
12.2.8. Collaborate with other business in the market
12.2.9. Whattsapp/Instagram Story
12.2.10. Whattsapp/Telegram/Instagram Groups
12.2.10.1. Add Telegram/Whatsapp group link to website