1. Lesson Review
1.1. Module 1
1.1.1. 5 core pillars of social media marketing
1.1.1.1. 1. Strategy
1.1.1.1.1. 1. Define your goals
1.1.1.1.2. 2. Select social media platforms
1.1.1.1.3. 3. Select types of content: find the content that your audience interesting
1.1.1.1.4. 4. Identify your target audience
1.1.1.1.5. 5. Build your brand identity
1.1.1.2. 2. Planning and publishing
1.1.1.2.1. Have a consistent presence
1.1.1.2.2. Consider timing and frequency
1.1.1.2.3. Create a social media calendar
1.1.1.2.4. Implement real-time marketing
1.1.1.2.5. Utilize social media management tools
1.1.1.3. 3. Listening and engagement
1.1.1.3.1. Social listening: Tracking and analyzing conversations and trends related to your brand Engagement: How your audience interacts with your brand on social media
1.1.1.3.2. Engagement Methods
1.1.1.3.3. Social listening:
1.1.1.4. 4. Analytics and reporting
1.1.1.4.1. Social media analytics: The process of collecting data from your social media platforms and analyzing that data make business decisions Social media report: A document that presents relevant data and analysis about your social media activities.
1.1.1.4.2. Quantitive data information that can be counted or compared on numeric scale. (Use in analytic)
1.1.1.4.3. Social media report considerations
1.1.1.4.4. Benefits of social media analytics
1.1.1.5. 5. Paid social media: Displaying paid advertisements or sponsored marketing messages on social media platforms to target a specific audience.
1.1.1.5.1. 1. Control and target your marketing
1.1.1.5.2. 2. Reach a wider audience
1.1.1.5.3. 3. Grow your brand on social media
1.1.1.5.4. Branded content: Any post that features a third-party product, brand, or sponsor.
1.1.1.5.5. Influencer-generated content: any post created by an influencer that promotes a brand's product and services.
1.1.2. Understanding social media marketing
1.1.2.1. Social media: Social media is any digital tool that enables users to create and share content publicly
1.1.2.1.1. Earned media: Personal or public promotion of a brand or product Organic social media: Any social media activity that does not require a paid promotion
1.1.2.1.2. Owned media: All the digital content a brabd fully controls
1.1.2.1.3. Paid media: Any form of digital promotion a brand pays to put online
1.1.2.2. Social media marketing: a process of creating content for different social media platforms in order to drive engagement and promote a business or product.
1.1.2.2.1. Benefits
1.1.2.2.2. Social media marketing funnel: a graphic representation of the process through which people go from learning about a brand to becoming a loyal customer