1. BRANDING
1.1. BRAND AUDIT
1.1.1. BRAND AUDIT
1.1.1.1. Social media
1.1.1.1.1. Remake
1.1.1.2. Brand guideline
1.1.1.2.1. Recheck
1.2. BRAND STRATEGY
1.2.1. BRAND POSITIONING
1.2.1.1. Root strengths
1.2.1.1.1. Direct trade on Socials
1.2.1.1.2. All in one application
1.2.1.2. Competitive Envi
1.2.1.3. Target audience
1.2.1.3.1. Degen
1.2.1.3.2. Meme trader
1.2.1.3.3. Long term investor
1.2.1.4. Insight
1.2.1.4.1. Tired of L1 L2
1.2.1.4.2. Need something that actually work
1.2.1.5. Benefits
1.2.1.5.1. Accessible
1.2.1.5.2. Autonomous
1.2.1.6. Values, Beliefs & Personality
1.2.1.6.1. Consumer app
1.2.1.6.2. Universal contribution
1.2.1.7. Product Philosophy
1.2.1.7.1. All under one roof
1.2.1.7.2. User first
1.2.2. CREATIVE DIRECTION
1.2.2.1. Brand voice
1.2.2.1.1. Messages
1.2.2.1.2. Tone
1.2.2.1.3. Name
1.2.2.1.4. Tagline & Slogans
1.2.2.2. Brand guideline
1.2.2.2.1. Key visual
1.2.2.2.2. Typo
1.2.2.2.3. Image
2. MARKETING STRATEGIES
2.1. PRODUCT
2.1.1. **STRUCTURE**
2.1.1.1. Core Product
2.1.1.1.1. Trading tool
2.1.1.1.2. Appstore
2.1.1.2. Actual Product
2.1.1.2.1. KOL tracking
2.1.1.2.2. AI recommendation
2.1.2. **TESTING & FEEDBACK**
2.1.2.1. Premium KOLs testing
2.1.2.2. Create leads
2.1.2.3. Report
2.1.3. RESEARCH & DEVELOPMENT
2.1.3.1. Abstract chain
2.1.3.2. Memeland
2.1.3.3. Product onboard for FlashX appstore
2.2. PROMOTION
2.2.1. SOCIAL MEDIA
2.2.1.1. Outbound
2.2.1.1.1. Partnerships
2.2.1.1.2. SEO
2.2.1.1.3. KOLs
2.2.1.2. Inbound
2.2.1.2.1. Socials
2.2.1.2.2. Individual socials
2.2.2. REFERALS MARKETING
2.2.2.1. Product refinement
2.2.2.2. Distribution channels
2.2.2.2.1. KOLs
2.2.2.2.2. Farmers
2.2.3. OFFLINE EVENTS
2.3. PEOPLE
2.3.1. COMMUNITY
2.3.1.1. Basic support
2.3.1.1.1. No community activity, no tasks, no empower anyone.
2.3.1.1.2. Constant support, remain neutral