Display Ads
by Eduyagna Pvt Ltd
1. Types Of Display Ads
1.1. Banner Ads
1.2. Pop-up Ads
1.3. Interstitial Ads
1.4. Rich Media Ads
1.5. Native Ads
1.6. Video Ads
1.7. Social Media Ads
2. Components Of Display Ads
2.1. Visual Elements
2.1.1. Images
2.1.2. Graphics
2.1.3. Logos
2.2. Text Elements
2.2.1. Headlines
2.2.2. Descriptions
2.2.3. Call to Actions (CTA'S)
3. Display Ad Platforms
3.1. Google Display Network (GDN)
3.2. Social Media Platforms
3.2.1. Facebook Ads
3.2.2. Instagram Ads
3.2.3. Twitter Ads
3.2.4. LinkedIn Ads
3.3. Ad Networks
3.3.1. Programmatic Ad Exchanges
3.3.2. AdSense
3.3.3. AdWords
3.4. Direct Publisher Deals
4. Targeting Methods
4.1. Demographic Targeting
4.2. Behavioural Targeting
4.3. Contextual Targeting
4.4. Geographic Targeting
4.5. Remarketing/Retargeting
5. Display Ad Metrics
5.1. Impressions
5.2. Click-Through Rate (CTR)
5.3. Conversion Rate
5.4. Cost-Per-Click (CPC)
5.5. Cost-Per-Thousand-Impressions (CPM)
5.6. Return on Investment (ROI)
6. Best Practices
6.1. Ad Design
6.1.1. Attention-Grabbing Visuals
6.1.2. Clear Messaging
6.1.3. Consistent Branding