1. product
1.1. Service offers
1.1.1. parking
1.1.2. charging
1.1.3. vehicle maintance
1.1.4. cleaning
1.2. Modularity
1.2.1. Flexible container modules
1.2.1.1. repair
1.2.1.2. car wash
1.2.1.3. customer lounge
1.3. Digital integration
1.3.1. App
1.3.1.1. booking and managing services
1.4. Additional mobility options
1.4.1. E-bike rental
1.4.2. E-scooter rental
1.5. Sustainability
1.5.1. Solar panels
1.5.2. eco-friendly material
1.5.3. recycling modules
2. price
2.1. Subsciption model
2.1.1. different tiers
2.1.1.1. regular use
2.1.1.2. additional services
2.2. dynamic pricing
2.2.1. demand
2.2.2. location
2.3. B2B rates
2.3.1. exclusive pricing
2.3.2. exclusive contracts
2.4. promotions
2.4.1. Discounts for first-time users
2.4.2. family-friendly offer
2.4.3. special packages for EV users
3. place
3.1. location choice
3.1.1. shopping center
3.1.2. train station
3.1.3. central urban areas
3.2. availability in Major cities
3.2.1. pilot project in munich
3.3. partnerships with local businesses
3.3.1. restaurants
3.3.2. shops
3.3.3. entertainment centers
3.4. public transport integration
3.4.1. direct access
3.4.1.1. to train stations
3.4.1.2. to bus stations
4. promotion
4.1. digital marketing
4.1.1. VW app
4.1.2. social media channels
4.2. community engagement
4.2.1. events
4.2.2. informational sessions
4.3. partnerships
4.3.1. environmental organisations
4.3.2. local events
4.4. pilot project promotion
4.4.1. campaigns around the munich pilot ptoject
4.4.1.1. showcase the concept
4.4.1.2. gather feedback