1. product
1.1. Service offers
1.1.1. parking
1.1.2. charging
1.1.3. vehicle maintance
1.1.4. cleaning
1.1.5. training programmes
1.2. Modularity
1.2.1. Flexible container modules
1.2.1.1. repair
1.2.1.2. car wash
1.2.1.3. customer lounge
1.3. Digital integration
1.3.1. App
1.3.1.1. booking and managing services
1.4. Additional mobility options
1.4.1. E-bike rental
1.4.2. E-scooter rental
1.4.3. carsharing
1.5. Sustainability
1.5.1. solar panels
1.5.2. eco-friendly material
1.5.3. recycling modules
1.5.4. sustainable construction/components
2. price
2.1. subsciption model
2.1.1. different tiers
2.1.1.1. regular use
2.1.1.2. additional services
2.2. dynamic pricing
2.2.1. demand
2.2.2. location
2.3. B2B rates
2.3.1. exclusive pricing
2.3.2. exclusive contracts
2.4. promotions
2.4.1. discounts for first-time users
2.4.2. family-friendly offer
2.4.3. special packages for EV users
3. place
3.1. location choice
3.1.1. shopping centres
3.1.2. train stations
3.1.3. central urban areas
3.2. availability in Major cities
3.2.1. pilot project in munich
3.2.1.1. promising results
3.3. partnerships with local businesses
3.3.1. restaurants
3.3.2. shops
3.3.3. entertainment centers
3.3.4. car dealerships
3.4. public transport integration
3.4.1. direct access
3.4.1.1. to train stations
3.4.1.2. to bus stations
3.4.1.3. to carsharing
3.4.1.4. to bikesharing
3.4.1.5. to e-scooter-sharing
4. promotion
4.1. digital marketing
4.1.1. own app
4.1.2. social media channels
4.1.2.1. Tik Tok
4.1.2.2. Instagram
4.1.2.3. Facebook
4.1.3. search engine advertising
4.1.3.1. google ads
4.2. community engagement
4.2.1. events
4.2.2. informational sessions
4.3. partnerships
4.3.1. environmental organisations
4.3.2. local events
4.4. pilot project promotion
4.4.1. campaigns around the munich pilot project
4.4.1.1. showcase the concept
4.4.1.2. gather feedback