Seller Customer Journey

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Seller Customer Journey by Mind Map: Seller Customer Journey

1. get referred to you

1.1. Google your name

1.1.1. Google business page

1.1.2. Atlanta Communites page

1.1.3. Realtor.com profile

1.1.4. Zillow profile

1.2. Contact you

1.2.1. Call you

1.2.1.1. how do you answer?

1.2.1.2. Voice message?

1.2.1.3. Call back

1.2.2. email you

1.2.2.1. What is your email address

1.2.2.2. email signature

1.2.3. text you

1.3. Set up consultation

1.3.1. pre-listing package

1.3.1.1. Black box

1.3.1.1.1. CMA

1.3.1.1.2. Lookbook profile

1.3.1.1.3. Sample brochure

1.3.1.1.4. Seller guide

1.4. Listing Protocol

1.4.1. Initial Consultation

1.4.1.1. Storybook

1.4.1.2. Home Selling Truth book

1.4.1.3. List of to-do's

1.4.1.4. send storybook questionaire

1.4.1.5. send disclosures

1.4.1.5.1. property disclosure

1.4.1.5.2. community disclosure

1.4.1.5.3. lead based paint

1.4.1.6. HOA docs

1.4.1.7. Utility info

1.4.2. Send thank you note

1.4.2.1. Address the things they were concerned about

1.4.3. Set up FMLS search for neighborhood

1.4.3.1. Send alerts to seller

1.4.3.2. Send alerts to me

1.4.4. Schedule stager Schedule photographer Schedule videographer

1.4.4.1. get key or access information

1.4.5. Start fixing and decluttering

1.4.6. Stager

1.4.6.1. Thursday 2 weeks before going live

1.4.7. Receive storybook answers

1.4.7.1. Tuesday before photos

1.4.7.2. Create script for video voice over

1.4.8. Purchase URL GoDaddy

1.4.9. Create QR code with Canva

1.4.9.1. link it to URL

1.4.10. Order URL rider with QR code

1.4.11. Photographer

1.4.11.1. Thursday 1 week before going live

1.4.11.2. A few vertical shots

1.4.11.3. A few feature close ups

1.4.11.4. Portrait of sellers for storybook

1.4.12. Videography

1.4.12.1. Voice over

1.4.12.2. drone stills

1.4.12.3. soft close cabinets working

1.4.12.4. sitting on deck

1.4.12.5. intro with me or sellers

1.4.13. Send videographer the photos

1.4.14. Matterport

1.4.14.1. Order floor plans

1.4.14.1.1. create jpg's

1.4.14.2. Create video Matterport

1.4.14.2.1. create doll house jpg

1.4.15. Create Storybook

1.4.15.1. Convert pics to CMKY

1.4.15.2. Upload to printer Monday before listing going live

1.4.15.3. Make duplicate for SimpleBooklet

1.4.16. Coming soon in FMLS

1.4.17. Create SimpleBooklet Storybook

1.4.17.1. GIF's

1.4.17.2. point url to this page with GoDaddy

1.4.18. Mailing list of neighborhood

1.4.19. Create jumbo postcard

1.4.19.1. Sphrere of influence

1.4.19.2. Neighbors

1.4.20. Create pixel

1.4.20.1. embed in SimpleBooklet

1.4.21. create Facebook ad campaign

1.4.21.1. Just listed

1.4.21.2. Open house

1.4.22. Create Google Ad Campaign

1.4.23. Install Sign and Lockbox

1.4.23.1. record lockbox #

1.4.23.2. record CBS code

1.4.23.3. make extra key

1.4.23.4. make sure key opens both locks

1.4.24. Install brochure box

1.4.24.1. Record number of storybooks left

1.4.25. List in FMLS

1.4.25.1. Set up lockbox

1.4.25.2. Set up Showingtime

1.4.25.3. test out with seller

1.4.25.4. Schedule open house

1.4.26. List in GAMLS

1.4.26.1. Set up in Showingtime

1.4.26.2. Schedule open house

1.4.27. Open house

1.4.27.1. brochures

1.4.27.2. balloons

1.4.27.3. books

1.4.27.4. directionals

1.4.27.5. sign in sheet

1.4.28. advertise agent caravan

1.4.28.1. FMLS and GAMLS

1.4.28.2. email agents

1.4.29. Agent caravan

1.4.29.1. door prize

1.4.29.2. Feedback sheets

1.4.30. Monday updates to seller

1.4.30.1. check storybook box

1.4.30.2. Zillow views and saves

1.4.30.3. market update

1.4.31. Feedback from agents

1.4.32. Contract

1.4.32.1. Negotiations

1.4.32.2. Inspections

1.4.32.3. Utility list

1.4.32.4. Final walkthru

1.4.33. Appraiser packet

1.4.34. Closing gift

1.4.35. Seller letter of recommendation

1.4.36. Reviews

1.4.36.1. Google Business page

1.4.36.2. Zillow

1.4.36.3. Realtor.com