The future of the groundswell

1. How the ubiquitous groundswell will change companies

1.1. Companies will need connection to their markets to create long-term loyalty

2. The ubiquitous groundswell

2.1. Groundswell technologies are exploding

2.1.1. They are cheap and easy to create and improve

2.1.2. They tap easily into the Internet advertising economy

2.1.3. They connect people who naturally want to connect

2.2. The Groundswell is about to get embedded within every activity

3. It means...

3.1. Social networks will connect people with the groups they care about