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Controlling by Mind Map: Controlling

1. System or control perspective

1.1. Comparing Results

1.1.1. Comparing results aids in identifying factors influencing variations in sales across different regions or demographics, such as competition or customer preferences.

1.2. Assessing return on Investment (ROl)

1.2.1. Ensure that the sales efforts yield favorable returns. When sales fall short of expectations, it may be necessary to reassess marketing mix variables.

1.3. Focusing selling efforts

1.3.1. Goais help prioritize sales activities, such as market expansion efforts.

1.4. Motivating the salesforce

1.4.1. Setting achievable goals can boost motivation among the salesforce. These goals serve as benchmarks to evaluate the performance of sales representstives.

1.5. Communicating Expectations

1.5.1. Establish expectations at the individual, team, and organizational levels for both short- and long-term objectives.

2. Setting goals in Global sales Management

2.1. Coordinating the goals and supporting compensation system can help achieve positions such as Director of Global Sales Incentive Design and the Director of Global Sales Compensation.

3. Purpose of Sales goals

3.1. Motivate salespeople, with achievement often linked to compensation

3.2. Benchmark performance

3.3. Align the direction and efforts of the salesforce with plans developed by top managers

4. Sales goals or Quotas

4.1. Performence standards used to measure salepeople's effectiveness

5. Goals Setting

5.1. Sales managers can use a software to monitor whichh actions are working and which ones are not and analyze thoes actions by territory & region

5.2. Goal setting is not just picking target it includes monitoring salespeople, market conditions, and competitors reactions, also instituting & following up. corrective actions if they are needed.

5.3. The primary purpose of having selesgoals or quotas is to al synchronize the direction and efforts of the sales forces with the plans developed by a firm's top managers

5.4. Sales people use goasl to benchmark or target their own performances within a specified time period. And in most cases they are compensated based on their meeting thoes goals

5.5. Sales goal or quotas is a performance standard by which seles people, sales reps, and sales managers alike are measured.

6. These actions may include altering the sales messages related to them, focusing on different potential customers, and coaching sales people who need help.

7. As a results many organizations will utilize a combination of input and output goals.

8. These actions may include altering the sales messages related to them , focusing on different potential customers, and coaching sales people who need help.

9. As a results many organizations will utilize a combination of input and output goals.

10. Setting Goals In Global Sale Management

10.1. Coordinating the goals supporting compensation system that help achieve the business objectives for each unit has recently led to the creation of position such as Director o Sales in Incentive Design and the Director of Global Sales Compensations

11. The Process of Getting Good Goals

11.1. Practical Guidelines for Goals setting

11.1.1. 1. Set goals that are clear, challenging, end have specific deadlines for completion.

11.1.2. 2. Ensure important tasks are included as goals to prevent them from being overlooked if it's important, it should have a goal associated with it.

11.1.3. 3. Avoid setting too many goals to keep the number reasonable and clarify their importance for prioritization.

11.1.4. 4. Gain commitment from sales representatives by explaining how goals are established.

11.1.5. 5. Clearly outline how sales performance wifl be measured and rewarded.

11.1.6. 6. Provide frequent feedback and encourage reps to explore alternative selling approaches if initial strategies are ineffective.

11.1.7. 7. Demonstrate confidence in the team's ability to achieve their goals.

11.1.8. 8. View failure to achieve a goal as progress towards success rather than as a failure in itself. These actions may include altering the sales messages related to them, focusing on different potential customers, and coaching sales people who need help.

11.2. Effect of goal setting on performance

11.2.1. Enhancing Problem-Solving Skills

11.2.1.1. Difficult goals prompt individuals to seek innovative approaches to achieve them, thereby enhancing problem-solving abilities.

11.2.2. Influencing Persistence

11.2.2.1. More challenging goals encourage prolonged effort. Tight deadlines foster completion, facilitating task accomplishment.

11.3. Strategies for goals setting to Foster an Ethical Culture

11.3.1. Promote individuals who conduct business in alignment with ethical standards.

11.3.2. Ensure that the right behaviors are rewarded and wrong behaviors are addressed appropriately-

11.3.3. Cultivate a culture that values and celebrates ethical principles.

11.3.4. Promote individuals who conduct business in alignment with ethical standards.

11.3.5. Ensure that the right behaviors are rewarded and wrong behaviors are addressed appropriately.

11.3.6. Cultivate a culture that values and celebrstes ethical principles.

11.3.7. Identify how changing circumstances may affect goal achievement.

11.3.8. Incorporate ethical behavior into the firm's culture by establishing measurable metrics.

11.3.9. Recognize that higher ethical standards lead to greater customer loyalty and employee commitment

11.4. For instance, specific and challenging goals such as making eight client calls a day lead to higher performance levels among salespeople."

11.5. Specific, challenging goals elicit greater effort than vague or general goals.

11.6. Sales representatives exert more effort when their goals are moderately challenging compared to goals that are either too easy or too difficult.

11.7. Moderately challenging goals, rather than overly difficult ones, tend to result in higher levels of performance.

11.8. PRINCIPLES

11.8.1. SMART goals

11.8.1.1. Time-based

11.8.1.2. Realistic

11.8.1.3. Achievable, yet challenging

11.8.1.4. Measurable

11.8.1.5. Specific

12. Choosing the right time period to track

12.1. Global Sales Strategy and Goal Setting

12.1.1. Ensure that goals and the reward system account for cultural variations

12.1.2. Ensure targets are achievable, especially during the launch stage. Global Sales Strategy and Goal Setting

12.1.3. Determine how and when prospects expect communication from your sales representatives.

12.1.4. Global Sales Strategy

12.1.4.1. Utilize Local Representatives and Regional Sales Representatives

12.2. Shifting to shorter, more frequent time periods can result in

12.2.1. High-performing salespeople expenencing declines in their sales.

12.2.2. Low-performing salespeople schieving stronger sales.

12.3. Goals need to be achieved within a specified timeframe, which con vary from yearly, quarterly, monthly, weekly, to even hourly intervals, depemding on the organization's sale cycle.

13. Choosing the right Metrics to Track

13.1. To effectively achieve market-driven sales quotas, apply a problem-solving approach, incorporating input from both sales reps and sales leaders.

13.2. Having too many metrics makes it challenging to focus on the "critical few" that truly matter.

14. Different type of Goals or Quotas

14.1. The last step in GOALS analysis is determining which of the goals are more important than others.

14.2. Sales persons who go over the expense percentages alloted to them usually have to justify why they did it so. However sales people whose expenses fall far short of the percentage alloted them might not be using all of the resources available to them and could possibly losing sales as a results

14.3. Expense quotas are used to keep the costs associate with a sales person's seles in line with what the form thinks the representative should spend in order to be successful as well as keeping the nims expenses in line

14.4. A Dashboard is a visual representation of various peformance measures

14.5. A pipeline analysis shows how will a sales person is maintaining a stream of customers st different stages in the sales process

14.6. Sales volumes generated has traditionally been the most frequent measure companies use t set goals for their salepeople, which ha the advantage of being easily counted and analyzed, and salepeople understand them. But the disadvantage is that a sole metric,ay not accurately reflect the entire effort needed to produce the sales or to provide a complete picture of what is being sold

14.7. Ouput or outcome based goals are selling results a saleperson is expected to achieve including the number of orders, sales volumes and profit.

14.8. Unfortunately efforts alone don't always produce results that's why out-put goals are important

14.9. Use of CRM systems have helped to authenticate activities completed and improve the validity of those measures.

14.10. Input goals ensure that reps are performing the firms core selling activities

14.11. Input based goals or activity-based quotas, relate to the observable selling efforts a sales person must take

15. Selecting performance measure

15.1. Behavioral control systems are concerned with keeping track of what happens at each stage of the selling process.

15.2. When using outcome controls, managers set performance standards for each salesperson and evaluate the results against the preset standards.

15.3. The basis for selecting a set of sales performance measures is comprised of one of the following: outcome controls, behavior controls, and qualitative measures.

15.4. Outcome Controls Used in Sales Force Evaluation