Commerce 101

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Commerce 101 by Mind Map: Commerce 101

1. Decision Making Tools

1.1. SWOT

1.1.1. Improve

1.1.2. Emphasize

1.2. Porter's Generic Strategies

1.2.1. Cost

1.2.2. Differentiation

1.3. Fishbone Diagram

1.3.1. Problem and Causes

1.4. Alternative Matrix

1.5. Porter's 5 Forces

2. Human Resources

2.1. Motivation

2.1.1. Maslow's Hierarchy of Needs

2.1.2. Investment in Employees

2.1.3. Reward System & Punishment

2.2. Performance Management

2.2.1. Power

2.2.2. Influence

3. Marketing

3.1. Market Research

3.1.1. Consumer Behaviour

3.1.2. Maslow's Hierarchy Needs

3.1.2.1. Discretionary Wants

3.1.2.2. Fundamental Needs

3.2. Positioning

3.2.1. Branding

3.2.2. Perceptual Map

3.3. Market Segmentation

3.4. Value Propositions

3.4.1. Points of Parity

3.4.2. Points of Difference

4. Business Ethics

4.1. Responsibility

4.1.1. Friedman's Profits

4.1.2. Shared Value

4.1.2.1. Societal Needs

4.1.2.2. Self-sustaining Community

4.1.3. Freeman's Morals and Values

4.2. Sustainability

4.2.1. Social Entrepreneurship

4.2.1.1. Profits

4.2.1.2. Society

4.2.1.3. Charity

5. Operations

5.1. Working Capital

5.1.1. Inventory

5.1.2. Efficiency

5.2. Supply Chain Management

5.2.1. Virtual Intergration

5.2.1.1. Value

5.2.1.2. Offshoring

5.2.1.3. Outsourcing

6. Finance

6.1. Time Value of Money

6.1.1. Present Value

6.1.2. Future Value

6.2. Financial Markets

6.2.1. IPO

7. Accounting

7.1. Managerial

7.1.1. Managers

7.1.1.1. Planning

7.1.1.2. Directing

7.1.1.3. Controlling

7.1.2. Break-even Analysis

7.1.3. Relevant & Opportunity Costs

7.2. Financial

7.2.1. External

7.2.1.1. Financial Ratios

7.2.1.2. GAAP

7.2.1.3. Income Statements

7.2.1.4. Cash Flows

8. Entrepreneurship

8.1. Risk Taking

8.2. Innovation

8.3. Lean Start-up