1. contributions of various scholars in this field
1.1. McCabe's Research
1.2. Woodside's Research
1.3. Moscardo's Research
2. Key terms in story telling
2.1. Stories
2.2. Naratives
2.3. Themes
3. stories in tourism
3.1. examples of stories
3.1.1. The Dae Jang Geum theme park in South Korea
3.2. story creating models
3.2.1. system model - figure 1 - stories in tourist systems
3.3. how stories are shared
3.3.1. internet/socialmedia
4. conceptual framework for stories and story telling in tourism industry
4.1. concepts from Cognate disciplines (Research)
4.2. concepts from tourism (Research)
4.3. system thinking
5. five dimensions of stories
5.1. 1. level of the story within a story hierarchy
5.1.1. Stories of Specific Tourist Activities or Attractions (Lowest Level)
5.1.2. Destination-Level Stories (Middle Level)
5.1.3. Individual Life Stories (Highest Level)
5.2. 2. when the story is told or received
5.2.1. pre experience stories,
5.2.2. ememerging experience storieserging experience stories
5.2.3. post experience stories
5.3. 3. the functions the story can fulfill for different stakeholders
5.3.1. Pre-Experience Storie
5.3.1.1. For Tourists: Help tourists plan trips and set expectations
5.3.1.2. For Practitioners: Used for marketing
5.3.2. emerging experience stories
5.3.2.1. For Tourists: Provide meaning and emotional value to the trip as it happens
5.3.2.2. For Practitioners: shaping the experience through storytelling in guides, exhibits, or events.
5.3.3. post experience stories
5.3.3.1. For Tourists: Serve as tools for remembering, reflecting
5.3.3.2. ForPractitioners: for future promotions, building loyalty
5.4. 4. whose story is told
5.4.1. Tourists’ Personal Stories
5.4.2. Stories from Tourism Staff and Organizations
5.4.3. Stories of the Place or Activity
5.5. 5. the role of the tourist in the story
5.5.1. Passive Audience
5.5.2. Minor Role (Extra)
5.5.3. Major Role (Key Character)
5.5.4. Story Creator or Co-Creator
5.5.5. Storyteller
6. Two Levels of Experience Design
6.1. 1. design for experiences within specific activities, place visits and attractions
6.2. 2. design for experience of destinations as a whole
7. conceptual story model for design in tourism
7.1. pre-experience
7.1.1. core intersecting ement of the model - stories attractive to tourists
7.2. emerging experience
7.2.1. core intersecting ement of the model -tourist experience
7.3. post experience
7.3.1. core intersecting ement of the model -meaning and value of the experience