Online Mind Mapping and Brainstorming

Create your own awesome maps

Online Mind Mapping and Brainstorming

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account? Log In

How e-mail marketing can grow your business by Mind Map: How e-mail marketing can grow your business
0.0 stars - reviews range from 0 to 5

How e-mail marketing can grow your business


What is e-mail marketing?

What sort of e-mail?

Why is e-mail marketing so popular?

Three types of e-mail marketing

Ask for a permission (opt-in)

Benefits of e-mail marketing

reduced time and effort

real-time messages

personalize messages

extremely targeted marketing campaigns

more frequent communications

test marketing messages

information spreading

reduce overhead costs

track sales and user engagement

save the planet!

Case study: improving revenue with e-mail

How four emails boosted end of year revenue for a non profit by 50%

this email marketing case study was originally published in the July 26, 2011 edition of Marketing Sherpa

HealthConnect One

the campaign

the results

Get started

Flashissue (free software)

building an e-mail adress file

building constituent profiles

Making sure your e-mail gets through

recipients complaints

list hygiene

supporter options

when It comes to content, use common sense

Planning effective e-mail campaigns

determining campaign objectives

establishing a communication schedule

segmenting your list to target specific audiences

Crafting an e-mail that gets opened

optimize the message envelope

design your email to drive response

personalizing your message

testing your message

e-mail basic tips

Tracking and measuring results

Helpful benchmarks to evaluate your results

ROI of e-mail marketing

there's one online channel that continues to outperform the rest: good old-fashioned email

high conversation rate

Email has an ROI of around 4,300% (according to the Direct Marketing Association)