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How e-mail marketing can grow your business by Mind Map: How e-mail marketing can grow your business
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How e-mail marketing can grow your business

Introduction

What is e-mail marketing?

What sort of e-mail?

Why is e-mail marketing so popular?

Three types of e-mail marketing

Ask for a permission (opt-in)

Benefits of e-mail marketing

reduced time and effort

real-time messages

personalize messages

extremely targeted marketing campaigns

more frequent communications

test marketing messages

information spreading

reduce overhead costs

track sales and user engagement

save the planet!

Case study: improving revenue with e-mail

How four emails boosted end of year revenue for a non profit by 50%

this email marketing case study was originally published in the July 26, 2011 edition of Marketing Sherpa

HealthConnect One

the campaign

the results

Get started

Flashissue (free software)

building an e-mail adress file

building constituent profiles

Making sure your e-mail gets through

recipients complaints

list hygiene

supporter options

when It comes to content, use common sense

Planning effective e-mail campaigns

determining campaign objectives

establishing a communication schedule

segmenting your list to target specific audiences

Crafting an e-mail that gets opened

optimize the message envelope

design your email to drive response

personalizing your message

testing your message

e-mail basic tips

Tracking and measuring results

Helpful benchmarks to evaluate your results

ROI of e-mail marketing

there's one online channel that continues to outperform the rest: good old-fashioned email

high conversation rate

Email has an ROI of around 4,300% (according to the Direct Marketing Association)