1. Reportage
1.1. Scenario
1.1.1. Statement
1.1.1.1. Interviews
1.1.1.1.1. Polish people in the street
1.1.1.1.2. Polish company
1.1.1.2. Infographics
1.1.2. Why francophonie is important?
1.1.2.1. There are business opportunities in the Francophone countries
1.1.3. Why to invest in the campaign?
1.1.3.1. French company
1.1.3.1.1. Hoyez
1.1.3.2. Polish companies
1.1.3.3. French companies
1.1.3.3.1. Patriotic fiber
1.1.4. Celebrities
1.1.4.1. Online interview
1.1.4.1.1. Join the campaign and help us to promote French in Poland
1.2. Graphic line
1.2.1. Logo
1.2.2. Font
2. Partners
2.1. Media
2.1.1. Radio
2.1.1.1. Contact with Kasia Radziwiłł
2.1.2. TV
2.1.3. Newspaper
2.1.4. Online
2.2. Premium Sponsor
3. Investors
3.1. Sponsors
3.2. Donators
3.3. Prepare offers
4. Communication
4.1. Le Français c'est simple --> Francuski jest łatwy / Francuski to bułka z masłem / Francuski to pestka / Francuski to fraszka i igraszka / Francuski to pikuś / Francuski to betka / Francuski? Nic prostszego! / Francuski to nic trudnego / Znam francuski. To nic trudnego! / Francuski klucz / Pstryk! I voila
4.1.1. Le Français à portée de main / Francuski jest na wyciągnięcie ręki
4.1.2. Le Français, c'est pour tout le monde / Francuski jest dla każdego / Francuski jest też dla Ciebie
4.1.3. Motto (ideas): Czy wiesz, że już mówisz po francusku?
4.1.4. Opportunities / Wiele możliwości i perspektyw dla osób mówiących po francusku
5. Basis IPSOS Survey
5.1. Key Obstacles
5.1.1. French is difficult to learn
5.1.2. French is for the elite
5.1.3. French learning is expensive
5.1.4. Lack of learning centers
5.1.5. Inadequate learning
5.1.5.1. Specialized French learning
5.2. Key Advantages
5.2.1. Study in France or French speaking country
5.2.2. Job opportunities
5.2.3. Business opportunities for Polish or French companies based in Poland
6. Jan 16th
6.1. Launch short stories with French speakers in relation w/ Poland
6.1.1. Sport
6.1.1.1. Kevin Thillié (French volleyball player)
6.1.1.2. Grzegorz Krychowiak, football, french wife
6.1.1.2.1. https://www.instagram.com/grzegorz.krychowiak/
6.1.1.3. Robert Korzeniowski, athlete
6.1.2. Cinema TV
6.1.2.1. Sophie Marceau (polish son)
6.1.2.1.1. https://www.instagram.com/sophiemarceau/
6.1.3. Society
6.1.3.1. Polish workers in France or in Poland
6.1.3.2. French language teachers working online
6.1.3.2.1. Dorota Babled
6.1.3.2.2. Blanka
7. deliverables
7.1. Francuski Klucz - logos
7.1.1. For the microphon
7.2. Video visual template
7.3. Sponsor & donator offer
7.3.1. Scratch card
7.3.1.1. QR Code
7.3.2. Landing page
7.3.2.1. Contact form and data
7.3.3. Flyer
7.3.3.1. QR Code
7.4. Video reportage
7.5. Social media
7.5.1. FB page
7.5.2. Instagram page
7.5.3. LinkedIn page
7.5.4. TikTok page