Microsoft Bing Ads

1. Platform Overview

1.1. Microsoft Advertising (Formerly Bing Ads)

1.2. Bing Search Network

1.3. Bing Shopping

1.4. Microsoft Audience Network

2. Ad Formats

2.1. Search Ads

2.2. Shopping Ads

2.3. Display Ads

2.4. Video Ads

3. Targeting Options

3.1. Keyword Targeting

3.2. Location Targeting

3.3. Device Targeting

3.4. Demographic Targeting

3.5. Audience Targeting

4. Ad Campaign Structure

4.1. Campaigns

4.2. Ad Groups

4.3. Keywords & Ads

5. Bid Strategies

5.1. Manual Bidding

5.2. Automated Bidding

5.3. Bid Adjustments

6. Ad Extensions

6.1. Statelink Extensions

6.2. Call Extensions

6.3. Location Extensions

6.4. App Extensions

7. Support and Resources

7.1. Help Center

7.2. Training Resources

7.3. Account Management Services

8. Budgeting

8.1. Daily Budgeting

8.2. Bidding Strategies

8.3. Ad Scheduling

9. Conversion Tracking

9.1. Setting up Conversion Goals

9.2. Tracking Conversions

9.3. Conversion Tracking Reports

10. Analytics and Reporting

10.1. Performance Dashboard

10.2. Custom Reports

10.3. Key Metrics (Impressions, Clicks, CTR, Conversions, etc.)

11. Optimization Techniques

11.1. Keyword Optimization

11.2. Ad Copy Testing

11.3. Landing Page Optimization

11.4. Negative Keywords

11.5. Placement Optimization

12. Audience Insights

12.1. Demographic Data

12.2. Search Trends

12.3. Geographic Insights

13. Ad Policies and Compliance

13.1. Advertising Guidelines

13.2. Trademark Policies

13.3. Editorial Guidelines

14. Integration with Microsoft Ecosystem

14.1. Microsoft Advertising API

14.2. LinkedIn Integration

14.3. Microsoft Audience Network