Social Media Marketing (SMM)

1. Strategy

1.1. Audience Analysis

1.2. Goals and Objectives

1.3. Content Plan

1.4. Engagement Plan

1.5. Advertising Strategy

2. Platforms

2.1. Facebook

2.2. Instagram

2.3. X (Twitter)

2.4. LinkedIn

2.5. Pinterest

2.6. Snapchat

2.7. TikTok

2.8. YouTube

2.9. Reddit

2.10. Discord

2.11. Tumbler

3. Content

3.1. Posts

3.2. Stories

3.3. Videos

3.4. Images/Graphics

3.5. Infographics

3.6. Polls/Quizzes

3.7. User Generated Content (UGC)

3.8. Live Streams

4. Advertising

4.1. Facebook Ads

4.2. Instagram Ads

4.3. X (Twitter) Ads

4.4. LinkedIn Ads

4.5. Pinterest Ads

4.6. Snapchat Ads

4.7. TikTok Ads

4.8. YouTube Ads

4.9. Tumbler Ads

5. Community Management

5.1. Responding to Comments/Messages

5.2. Monitoring Brand Mentions

5.3. Handling Negative Feedback

5.4. Building Relationships

6. Influencer Marketing

6.1. Influencer Marketing

6.1.1. Finding Influencers

6.1.2. Negotiating Partnerships

6.1.3. Campaign Management

6.1.4. Performance Tracking

7. Engagement Tactics

7.1. Contests/Giveaways

7.2. Hashtag Campaigns

7.3. Q&A Sessions

7.4. Polls/Surveys

7.5. AMAs (Ask Me Anything)

7.6. User Generated Content Campaigns

7.7. Trending Challenges

8. Metrics and Analytics

8.1. Reach

8.2. Impressions

8.3. Engagement (Likes, Comments, Shares)

8.4. Click Through Rate (CTR)

8.5. Conversion Rate

8.6. Follower Growth

8.7. Sentiment Analysis

8.8. ROI

9. Tools

9.1. Social Media Management Platforms (e.g., Hootsuite, Buffer)

9.2. Analytics Tools (e.g., Sprout Social, Youtube Analytics)

9.3. Content Creation Tools (e.g., Canva, Adobe Spark)

9.4. Influencer Marketing Platforms (e.g., AspireIQ, Traackr)

10. Future of SEM

10.1. AI-Powered Social Media Management

10.2. Integration with VR and AR

10.3. Privacy and Data Protection Concerns

10.4. Continued Rise of Influencer Marketing

10.5. Niche Communities and Micro-Influencers