Who is who ?

1. Steve Eldredge Economic Analyst from the Economic Analysis and Forecasting Group

1.1. Wharton MBA, previously worked in corporate planning

1.2. Vocal and emphatic about developing a forecasting model, has a contentious relationship with Baldoff

2. Cynthia Schrafft Financial Planning Analyst

2.1. Harvard MBA, works in corporate planning

2.2. Analytical, quick, and perceptive, works closely with Baldoff on the task force.

3. Jason Cassis Corporate Development Specialist

3.1. Experienced and respected within the company

3.2. Thoughtful and knowledgeable, adds balance to the task force

4. Ezra Bowe Special Assistant to the Vice President of Sales

4.1. Extensive career in sales, well-liked and respected.

4.2. Experienced trouble-shooter, provides valuable insights into sales division's inputs

5. Dennis Baldoff (our client) Task Force Leader

5.1. Recent Stanford MBA graduate, special assistant to John Keene.

5.2. Promising and capable, with experience in financial and market planning. Tasked with leading the effort to improve sales forecasting

6. Hale Acton III CEO and Chairman of the Board

6.1. Great-grandson of the company's founder, attended Harvard Business School's advanced management program

6.2. Visionary leader who has significantly grown the company. Believes in aggressive marketing and professional management

7. Casey Ryan Vice President of Marketing

7.1. Harvard MBA, influential in the company

7.2. Strategic thinker, involved in forming the task force to address forecasting issues.

8. John Keene Vice President of Corporate Planning

8.1. Dartmouth MBA, experienced in financial planning

8.2. Analytical and strategic, co-leads the initiative to improve forecasting with Ryan

9. Robert Herd President and Chief Operating Officer

9.1. Former Vice President of Marketing

9.2. Competent and respected leader, involved in discussions about improving forecasting