1. Costumer Avatar
1.1. Name
1.1.1. Sanjaya Thapa
1.2. Age Group
1.2.1. 25-40
1.3. Gender
1.3.1. Male
1.4. income level
1.4.1. 50000-75000
1.5. educational background
1.5.1. Master's Degree in Business Management
1.6. job title/role
1.6.1. decision-makers
1.7. location
1.7.1. Kathmandu
1.8. Pain Points
1.8.1. Finding stationery that is both durable and cost-effective, especially for an office environment where supplies are used frequently.
1.9. Challenges
1.9.1. The obstacles or barriers preventing the customer from solving their pain points or achieving their goals.
1.10. Goals
1.10.1. What the customer aims to achieve in their professional role or within their office environment, especially related to efficiency, sustainability, and employee satisfaction.
1.11. Buying Behavior
1.11.1. Do they buy in bulk?
2. Offer
2.1. Name
2.1.1. Bulk Buy Advantage Program
2.2. Core Product
2.2.1. High-quality stationery items, available in bulk
2.3. Value Proposition
2.3.1. Perfect for businesses seeking reliable, cost-effective solutions for bulk stationery needs while ensuring top-notch quality and service.
2.4. Bonuses
2.4.1. Complimentary logo printing or embossing on selected items for orders exceeding a specified quantity (e.g., 500 items)
2.5. Payment Terms
2.5.1. Orders above NPR 100,000: 10% off
2.6. Urgency & Scarcity
2.6.1. Exclusive to the first 20 bulk buyers to register for the program for January 2025
3. Marketing Plan
3.1. UPS
3.1.1. Free custom branding for bulk orders.
3.2. Marketing Channels
3.2.1. Create blog posts, case studies, and videos that showcase the advantages of bulk buying for businesses.
3.3. Content Strategy
3.3.1. Videos: Create short, engaging videos showcasing: The ease of ordering in bulk.
3.4. Timeline
3.4.1. Week 1 Prepare marketing materials: videos, infographics, blogs, and social media content. Launch teaser campaigns on social media.
3.4.2. Week 2 Launch the offer with LinkedIn Ads, Google Ads, and email campaigns. Publish the first blog and promote it via social media.
3.4.3. Host a live webinar or demo session to explain the program. Continue with retargeting ads.