1. Intro
1.1. How to magnetically attract and close high-ticket clients for your 1:1 or group offers with ZERO sales calls using a **smart, gamified free challenge.**
2. Problem
2.1. Lack of new clients
2.1.1. No reach or audience
2.1.2. "I can't get people to buy"
2.1.3. "Nobody's buying"
2.1.4. "Nobody's interested"
3. Solution
3.1. Get more people to consume more of your content
3.1.1. More social media content = more growth = more income
3.1.1.1. Social media content = key driver of business growth
3.1.1.1.1. Reach more people organically
3.1.1.1.2. Turn strangers into leads
3.1.1.1.3. Turn leads into customers
3.1.1.1.4. Turn customers into repeat customers
3.1.1.1.5. Profitable paid ads
3.1.1.1.6. Attract new opportunities
3.1.1.1.7. Launch new products, projects, brands, companies
3.1.1.2. $1M Game Plan
3.1.1.3. Grow your audience
3.1.1.4. Grow your income
3.1.1.5. Key to success = post new content daily and consistently
3.1.2. How people pay you: Attenton > Time > Money
3.1.3. Google's 7-11-4 Rule
3.2. Two types of **free** content
3.2.1. Social media content (ungated content)
3.2.1.1. Instagram
3.2.1.2. Youtube
3.2.1.3. LinkedIn
3.2.2. Gated content (requires opt-in, registrations)
3.2.2.1. Webinar / Webclass
3.2.2.2. Challenge / Mini Course
3.2.2.3. ...
3.3. Sales Funnels to sell a High-Ticket-Offer ($1,000+)
3.3.1. **SM Content** → Free Call → HTO ($1,000+)
3.3.2. **SM Content** → Freebie → Free Call → HTO ($1,000+)
3.3.3. 🟣 **SM Content** → Freebie → HTO ($1,000+)
3.3.4. **SM Content** → LTO ($27) → Free Call → HTO ($1,000+)
4. The Gamified Challenge
4.1. The problem of free (challenges): Low engagement, consumption, and completion
4.2. The Gamified Challenge
4.2.1. 3 to 4 days/modules
4.2.2. Each day/module
4.2.2.1. Video class
4.2.2.2. Simple assignment to unlock the next Day/Module
4.2.3. 3 Motivation factors
4.2.3.1. ⏰ Urgency (time-limited)
4.2.3.2. 🎁 Reward
4.2.3.3. 🥾 Pentalty / Punishment
4.3. The WOW Idea
4.3.1. Great WOW Idea mentions the OUTCOME and the PROCESS
4.3.2. Formula
4.3.2.1. (Outcome) BY (Client’s Preferred Way)
4.3.2.2. Outcome WITHOUT (Client’s Undesirable Way)
4.3.3. Great examples
4.3.3.1. Lose weight by eating what you love
4.3.3.2. Lose weight without sacrifices
4.3.3.3. Learn Spanish by watching your favorite movies
4.3.3.4. Create 100s of social media videos by filming only 1 selfie video
4.4. Paradigm Shift Content
4.4.1. 3 Levels of content
4.4.1.1. L1: How Tos
4.4.1.2. L2: Improvements
4.4.1.3. L3: Paradigm Shift / Mindset Shift
4.4.1.3.1. You don't need X to Y. You Need Z.
4.4.1.3.2. Most people think that in order to X, you need Y. This is wrong. In order to X, you need Z.
4.5. Reward
4.5.1. Catchy title
4.5.2. Must be valuable
4.5.3. Class / Training / Resource / Materials
4.6. Application
4.6.1. Make people apply to work with you or join your high-ticket program
4.6.2. People want more what they can't have
4.6.3. Flip the sales process
4.6.3.1. Question in your Application
4.6.4. Qualify financailly
4.6.4.1. Reveal the price