Concept

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Concept by Mind Map: Concept

1. 7th floor department store

1.1. Restaurants

1.2. Luxury

1.3. Entertainment/Footwear

1.4. Apparel Women

1.5. Apparel Men

1.6. Beauty Services

1.7. Pop Up shops, souvenirs

1.7.1. One Click, Two Click checkout

2. Fashion

2.1. Season collections

2.1.1. Season Marketing Compaign

2.1.2. Discount offerings based on preferences

2.2. Buyers work

2.3. Fashion Shows

3. Clients

3.1. Domestic

3.1.1. Loyalty Program

3.1.1.1. Store Credit Card ID

3.1.1.2. Loyalty Redeeming

3.1.1.3. Store Customer Shipping and Billing Address

3.1.1.4. Store Payment Options

3.2. Tourists

3.2.1. Russian

3.2.2. English Language

3.2.3. Foreigners

3.2.3.1. Guest Checkout

3.2.3.2. Packaging Fee Calculation

3.2.3.3. Geographical Restrictions

4. Priorities

4.1. Revenue

4.1.1. off-line approx 2M$ 1st year

4.1.2. on-line approx 5M 1st year

4.2. Margin Profit

4.3. Decrease Cost

5. Concession 90% SKUs

5.1. One loyalty program

5.1.1. Bus integration

5.1.2. API point-to-point integration

5.2. One order fulfillment

5.2.1. Bus Integration

5.2.2. SOAP Integration

5.3. One catalog management (20 SKUs)

5.3.1. Role and Catalog part Policy

5.3.2. Workflow

5.3.3. Mass update

6. Omnichanel

6.1. Kiosks

6.2. SMS

6.3. eMail

6.4. InStore

6.5. eCommerce

6.5.1. Mobile

6.5.1.1. Mobile Site

6.5.1.2. Mobile Apps

6.5.1.2.1. Android

6.5.1.2.2. Apple

6.5.1.3. BarCodes for Mobile

6.5.1.3.1. Discount

6.5.1.3.2. Coupons

6.6. Contact Center

7. Marketing

7.1. Precision Marketing

7.1.1. Segmentation

7.1.1.1. Domestic

7.1.1.1.1. Profile Data

7.1.1.1.2. on-line behavior

7.1.1.1.3. Previous Purchasing

7.1.1.1.4. Segments from Loyalty

7.1.1.2. Tourists

7.1.1.2.1. Russian

7.1.1.2.2. Foreigners

7.1.1.2.3. Geo location

7.1.1.2.4. IP addresses

7.1.1.3. Search History

7.1.1.4. Device Type

7.1.2. Social Media

7.1.2.1. VK for Domestic

7.1.2.1.1. Promo for likes

7.1.2.1.2. Promo for posting

7.1.2.2. Facebook Promo

7.1.2.2.1. Free Shipping to hotel

7.1.2.3. Client comments

7.1.2.4. Product rating

7.1.2.5. REST API Integration

7.1.3. Search

7.1.3.1. Search based on preferences

7.1.3.2. Season promo in result

7.1.3.3. Search History

7.2. Omnichannel

7.3. Dynamic Marketing

7.3.1. Hero Spot

7.3.2. e-spot

7.3.3. Best Practice

7.3.3.1. A/B testing

7.3.3.2. Analytics

7.3.4. emails

7.3.5. SMS

7.4. Loyalty Program

7.4.1. Points

7.4.2. Discount

7.4.3. Coupons

8. Integration

8.1. Loyalty System

8.1.1. Group to ecommerce segments

8.1.2. Points to checkout

8.1.3. Order History

8.2. ERP System

8.2.1. Order Fulfillment

8.2.2. Shipping cost

8.2.3. Price, SKUs

8.3. Credit Card Payment

8.3.1. Payment Status

8.4. Analytics

8.4.1. 3d analytics

8.4.1.1. Cross-sell offers based on behaviour

8.4.1.2. Segments for marketing activity based on behaviour

8.4.1.3. Conversion rate levels

8.4.1.4. Analytic Reports

8.4.1.5. Data Mining

8.4.2. Google free

8.5. Logistic provider

8.6. Distributed Order Mngt

8.6.1. WMS

8.6.2. Concession partners

8.6.3. POS for order Mngt