Butterfly Marathon
by BUTTERFLY WATCHERS NEPAL

1. Phase 1: Conceptualization & Planning (Jan - Feb 2025)
1.1. Define event objectives
1.1.1. Citizen Science
1.1.2. Awareness
1.1.3. Butterfly documentation
1.2. Set timeline and duration:
1.2.1. March 2025
1.3. Identify target audience
1.3.1. Students
1.3.2. Nature enthusiasts
1.3.3. Communities
1.4. Secure collaborations
1.4.1. Universities
1.4.2. Conservation organizations
1.4.3. iNaturalist
1.5. Design branding, logo, and hashtags
2. Phase 3: Execution-Event Implementation (March 2025)
2.1. Official event launch
2.1.1. Social Media kickoff
2.1.2. Partner announcements
2.2. Participants begin butterfly spotting and recording observations
2.3. Community engagement
2.3.1. Challenges
2.3.2. Spotlights
2.3.3. Live updates
2.4. Regular data collection and monitoringvia iNaturalist
2.5. Mid-event check-in
2.5.1. Progress updates
2.5.2. Engagement push
3. Phase 4: Data Compilation and Analysis (April 2025)
3.1. Collect and validate participant submissions
3.2. Categorize butterfly species data and identify new sightings
3.3. Generate insights on butterfly diversity and habitat health
4. Phase 2: Preparation and Marketing (Feb -Early March 2025)
4.1. Develop social media campaign
4.1.1. Facebook
4.1.2. Instagram
4.1.3. Twitter
4.2. Create educational materials
4.2.1. how-to guides
4.2.2. infographics
4.2.3. short videos
4.3. Launch participant registration and online event page
4.4. Distribute press releases to media and conservation networks
4.5. Engage influencers, environmental clubs, and photographers
5. Phase 5: Reporting and Public Outreach (April-May 2025)
5.1. Publish event findings
5.1.1. Report, Social Media Summary