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SWOT Analysis by Mind Map: SWOT Analysis
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SWOT Analysis


The absence of certain strengths may be viewed as a weakness. In some cases, a weakness may be the flip side of a strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.


lack of patent protection

poor reputation among customers

high cost structure


A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage



strong brand names

good reputation among customers

cost advantages from proprietary know-how


The external environmental analysis may reveal certain new opportunities for profit and growth.


an unfulfilled customer need

arrival of new technologies

loosening of regulations

removal of international trade barriers


Changes in the external environmental also may present threats to the firm.


shifts in consumer tastes away from the firm's products

emergence of substitute products

new regulations

increased trade barriers

SWOT / TOWS Matrix

S-O strategies

pursue opportunities that are a good fit to the company's strengths

W-O strategies

overcome weaknesses to pursue opportunities

S-T strategies

identify ways that the firm can use its strengths to reduce its vulnerability to external threats

W-T strategies

establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats

Analysis FrameWorks

Environmental Scan

Internal Analysis, Strengths, Weaknesses

External Analysis, Opportunities, Threats