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SWOT Analysis by Mind Map: SWOT Analysis
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SWOT Analysis


The absence of certain strengths may be viewed as a weakness. In some cases, a weakness may be the flip side of a strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.



A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage



The external environmental analysis may reveal certain new opportunities for profit and growth.



Changes in the external environmental also may present threats to the firm.


SWOT / TOWS Matrix

S-O strategies

W-O strategies

S-T strategies

W-T strategies

Analysis FrameWorks

Environmental Scan