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Identify which single element you would choose for (c) An engine manufacturer by Mind Map: Identify which single element you would choose for

(c) An engine manufacturer
0.0 stars - reviews range from 0 to 5

Identify which single element you would choose for (c) An engine manufacturer

Customer

Highly articulate in what they want

Requires large amount of feedback

Change in engine size to fit chassis

Small modifications to meet customer objectives (e.g. Emissions targets)

Small customer base

Large influence on sales if one customer is lost

Vehicle manufacturers

Customer is actually a group of people

Allows the product to be adjusted more easily to customers needs

Tailored to the customer

Channels of Communication

Person to person with high feedback

Business to business orientated

Geographic Area

Potential for large geographic area, but small groups within each area

Short / Long Term

Sales can take large investment in time

Promotion is a long term investment

Price

Building of sales force is expensive, but essential

Creativity

Very facts orientated

Customer likely to produce a cost benefit analysis. Sales team need to be on hand to produce facts

Customer Loyalty

Requirement to foster high loyalty

Consequences of loosing customer has big influence on sales

Decision making process

Side by side comparisons with competitors