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Apprenticeship Community of Practice Marketing Plan by Mind Map: Apprenticeship Community of
Practice Marketing Plan
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Apprenticeship Community of Practice Marketing Plan

Marketing Communications: "Get the Word Out!"

Internal Marketing

Create E-Lerts, Add E-lerts User Options

Add email tagline to staff signatures, OA Staff, Field Staff

Find a "Viral" Document to circulate

John Ladd write a re-launch email & circulate to mailing list


Create a "Links" page on CoP to cross-link other useful websites, Ask the owners of those other websites to cross-post our website on theirs

Find & Post in other relevant online discussions, leaving a link trail back to the CoP

Add a "Sign-Up for the CoP" button at the top of the OA newsletter

Monthly Spotlights

Add a "Monthly Spotlight" feature on the CoP homepage

Feature the CoP in some way in each monthly newsletter

External Marketing

Develop Marketing One-Pagers for each target audience, Send Marketing One-Pagers to target audiences with a note from John

Feature the CoP in the Workforce3One Newsletter

Social Networking

Set Up Twitter Account & Link to CoP, Populate Twitter Account with CoP updates (ongoing)

Set up Facebook Account & Link to CoP, Populate Facebook Account with CoP updates (RSS feed)

Increase Discussion Board & Blog Engagement

Discussion Boards

Ask field stakeholder groups to seed the Discussion Boards with "little" questions, Engage key internal & external staff (bloggers?) to answer the "little' questions

Find experts to answer the "big" questions

Ensure all questions are answered immediately

Re-Organize Discussion Boards to be more effective


Generate a revised suggested topics list

Generate a revised monthly bloggers list, Confirm existing bloggers, Find new bloggers

Send a suggested topic for each blog

Ask Bloggers to comment on other blogs & participate in discussion boards on a regular basis

Add New Web 2.0 Tools

Research to find additional tools for GSA approved tools

Other Web 2.0 tools directories



Video optimization

Live Chat

Host Live "Chat with the Experts" events, Create Topics List, Engage Experts, Create Event Schedule, Publicize Events

Create ability for users to host their own private meetings on the CoP, Create a tutorial showing how to do this, Publicize Feature



Back-Office Technology Enhancements

Search Engine Optimization

Engage Dawn Foster for help

Submit our web address to all major search engines & directories

Submit our web address to aggregators like Friendfeed

Ensure proper tagging & Keywording of articles on CoP

IE6 & IE8 Compliance