1. Program + Production
1.1. Karen to propose themes for Feb-April. Update City Curators.
1.2. Program Tool Kit (During)
1.2.1. Create One Pager Document of Set Themes and Relevant Questions
1.2.2. Preparation
2. Branding
3. Operations + Legal
3.1. Licensing Agreement
3.1.1. Gerrald to review legal document. Update according to new program format.
3.1.1.1. Done!
3.1.2. Contact Gerrald in regards to creative commons for ideas created as well as content produced.
3.1.2.1. Done!
4. Web Development
5. Content Development
5.1. Content Capture
5.1.1. Wufoo Form
5.1.1.1. Video
5.1.1.2. Three Images
5.1.1.3. Three Insights + Feedback
5.1.2. Produced by Feast
5.1.2.1. Blog
5.1.2.2. Social Media Before, During and After
6. Communications
6.1. Social Media
6.1.1. Join the conversation (monthly theme)
6.1.2. PR Campaign around theme
7. Metrics
7.1. conference ticket conversion
7.2. sponsorship conversion
7.3. email capture
7.4. #Total Attendees
7.5. Social Media Engagement
7.6. # of Cities
7.7. Brand
7.8. Insight
8. City Hubs (worldwide)
8.1. New City
8.1.1. Circulate PDF via Community Partners
8.1.1.1. setup call if anyone interested
8.1.1.1.1. Send licensing agreemenet
8.2. New York
9. Sales
9.1. Sponsors
9.1.1. 1 per 10 people Comped Tickets
9.2. Attendees
9.2.1. Develop Pipeline in relations to theme (invitation) - Jerri + Emily
9.2.1.1. Criteria (Experts, Potential Sponsors, Potential Attendees, Cool influencers)
9.2.1.1.1. Build Pipeline (Beginning of each month)
9.2.2. Limited Open Spots for Public (application)
9.2.2.1. Tools
9.2.2.1.1. Wufoo Form
9.2.2.2. PR Campaign (Action Item)