Copy of Marketing

1. Marketing Research

1.1. What are your biggest challenges and frustrations around (your topic)?

1.1.1. (identify the key problems)

1.2. 2. What are these problems costing you?

1.2.1. (determine whether these problems are urgent enough to prompt them to buy something)

1.3. 3. What goals do you have for (your topic) this year?

1.3.1. (reveal your market’s top goals and desires)

1.4. 4. How would your life look like if you accomplished these goals?

1.4.1. (tap into the deeper emotions and motivations behind their goals)

1.5. 5. If you could have any question answered about (your topic), what would it be?

1.5.1. (uncover topics that you didn’t think of including in your product)

1.6. 6. If I created a product about (the problem you solve), would you be interested in buying it?

1.6.1. (gauge interest in your specific idea)

1.7. 7. If I could promise (x results), how much would that be worth to you?

1.7.1. (decide on a pricepoint)

1.8. 8. How do you prefer to receive information about (your topic)? (i.e. video, audio, text)

1.8.1. (find the product delivery method that works best)

2. Branches of Marketing

2.1. Services Marketing

2.2. Direct Marketing

2.3. Multilevel Marketing

2.4. Sponsorship

3. Consumer Behavior

3.1. What is the need for the product?

3.2. What are the demographics of your target market?

3.3. What are the social issues surrounding your target market

3.4. Who is the consumer?

4. Distribution

4.1. Should the product be available for consumption using direct or indirect methods?

5. Promotion

5.1. What does the client want done?

5.2. Why should it be done?

5.3. How can it be done?

5.4. What does the client want mme to do?

5.5. Why should it be done?

5.6. How can it be done?

6. Marketing Management

6.1. What are the market trends?

6.2. What are the competitors' products and services?

6.3. How can you improve existing products and services?

6.4. How can you increase profibility?

6.5. What are the target markets and developing strategies for communicating with them?

7. Pricing

7.1. How do you know what to charge?

7.2. Will the customer pay?

7.3. Why will the customer pay?

7.4. What is the value of the product or service?

8. Product Management

8.1. Develop budgets

8.2. Supervision

8.3. Staffing

8.4. Management proficienct

8.5. Planning

8.6. Performance management

8.7. Inventory control

8.8. Verbal communication