BackSplashDirect

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BackSplashDirect by Mind Map: BackSplashDirect

1. Website Tech

1.1. TIe in with tiledirect back end?

1.2. Photography

1.2.1. get from vendor

1.3. secured videos?

1.4. coupon code with referral credit

1.5. real time stock check

1.6. tie in with crm

1.7. customer reviews

1.8. faq / forum

1.9. searchable by home depot sku numbers

1.10. IAN

1.11. SSL Certificate install

1.12. 1-888-699-8911 x79906

1.13. make each picture change to the image of the color option once selected

1.14. Copy rules to other products

2. Marketing

2.1. who is target market

2.1.1. demographics

2.1.2. how they think

2.1.3. secondary market

2.1.4. language they speak

2.2. SEO

2.3. Upsells

2.3.1. Kits

2.4. Social Media

2.4.1. Facebook

2.4.2. Pinterest

2.5. Lead Generation

2.6. Blogging

2.7. Joint ventures / Strategic partnerships

2.7.1. Amazon

2.7.2. TV spots

2.7.3. ebay

2.8. Where customers hang out

2.9. Branding

2.10. Adwords

2.10.1. Competition names

2.10.2. city targeting

2.11. Associate with home reno bloggers

2.12. affiliate program

2.13. houzz.com

2.14. Banner ads on other sites

2.15. additional value creation opportunities

2.16. how do you create additional word of mouth?

2.16.1. contest

2.17. coupon to pass to a friend

2.18. association with FactoryTileDirect

2.19. DOMENIC / PAUL / DAN D

3. Education

3.1. Youtube Videos

3.1.1. teasers vs secured installation videos

3.1.2. videos per tile type.

3.2. design tips

3.3. DAN D

3.4. Quality compared to competitor

3.5. customer objections / concerns about breaking or ordering online

3.6. Video to explain how to assess material needs (sqft)

4. BackEnd / Operations

4.1. Shipwire

4.2. Shipping paperwork for glue and grout

4.3. Payment flows

4.4. unboxing experience

4.5. DAN W

4.6. come up with a list of keywords/applications suitable for each product

4.7. make sure all products have skus

5. Expansion

5.1. schluter shower kits

5.2. DECIDE LATER

6. After Care Support

6.1. Guarantee

6.2. No Warranty

6.3. FAQ

6.4. phone number

6.5. DAN W

6.6. disclaimers on pages for installation material usage method and quantity "we are shipping you enough to do your install provided you do it the way we say"

6.7. free shipping policy: ship fee gets deducted from refund if they return

7. Product Changes

7.1. Sell as kits

7.1.1. Just Tile

7.1.2. Tiles + Consumables

7.1.3. Tiles + Consum + Tools

7.2. new line of bliss

7.3. DAN W

7.4. Linear drains

8. Finances

8.1. Cost structure

8.2. what is our budget for this?

8.3. structure for revenue split --- ie. portion of revenue to advertising?

8.4. quantity discount negotiations

8.5. DAN W

9. Competition

9.1. size

9.2. product offerings

9.3. value propsition

9.4. pricing

9.5. spreadsheet

9.6. their marketing strategies

9.7. rank on google

9.8. PAUL

10. Website Marketing

10.1. Category descriptions

10.2. category meta tags and keywords

10.3. rename products ie. 5/8 x 5x8 or rectangle???)

11. Photoshop

11.1. Product thumbnail images to show installed and close up

11.2. show large installed pictures for each product

11.3. INDIA

11.4. Category Images

12. Website Content

12.1. images + content for website front page

12.2. Product Descriptions

12.3. Category Descriptions

12.4. PAUL?????

12.5. SEO Optimize on all pages

12.6. customer service emails - automated messages

12.7. information about our policy to credit you back for the cost of 1sqft when you order --- come up with policy

12.8. PICTURES NEEDED

12.8.1. On every tile page

12.8.1.1. labelled image of each color of tile

12.8.1.2. image showing the availble installation supplis

12.8.1.3. image showing the available tool kit

12.8.1.4. image showing the color of each trim piece