Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

Marketing Channels by Mind Map: Marketing Channels
0.0 stars - reviews range from 0 to 5

Marketing Channels

Computer Retail Store

Examples - Bust Buy, Comp usa, Radioshack

Purchases computers and equipment from many manufactures, and sell it to consumers.

Benefits- Employs people that are knowledgeable about computers that can help you make a decision on your purchase, they may also offer classes and training sessions on technology these services are best for people who may need help after their purchase.

Limitations- They are fairly expensive but their costs reflect the prices of buying the hardware software and maintaining the store and paying the staff.

Mail Order

Examples- Tiger direct, Newegg and CDW

When the vendor takes orders by telephone or from the internet and then the product is sent right to the consumer.

Benefits- Offer low prices, Best for people who wont need support and can troubleshoot by themselves.

Limitations- People who aren't experienced might be frustrated by the lack of support.

Manufacturer Direct

Examples- IBM, AMD and intell

Hardware manufactures that sell their product directly to their consumers without a middleman.

Benefits- Low prices skipping middleman, Each order is made to ship witch helps eliminate inventory.

Limitations- The manufacture has to provide technical support for its products, a costly service that requires large teams of technical support workers

Value Added Reseller (VAR)

Combine retail products with specialty Hardware and software.

Benefits- They can ensure that all the hardware and software you get from them will work together.

Limitations- They are the most expensive way to get hardware and software because they are often the only ones who specialized in a specific job.