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Marketing Channels by Mind Map: Marketing Channels
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Marketing Channels

Computer Retail Store

Examples - Bust Buy, Comp usa, Radioshack

Purchases computers and equipment from many manufactures, and sell it to consumers.

Benefits- Employs people that are knowledgeable about computers that can help you make a decision on your purchase, they may also offer classes and training sessions on technology these services are best for people who may need help after their purchase.

Limitations- They are fairly expensive but their costs reflect the prices of buying the hardware software and maintaining the store and paying the staff.

Mail Order

Examples- Tiger direct, Newegg and CDW

When the vendor takes orders by telephone or from the internet and then the product is sent right to the consumer.

Benefits- Offer low prices, Best for people who wont need support and can troubleshoot by themselves.

Limitations- People who aren't experienced might be frustrated by the lack of support.

Manufacturer Direct

Examples- IBM, AMD and intell

Hardware manufactures that sell their product directly to their consumers without a middleman.

Benefits- Low prices skipping middleman, Each order is made to ship witch helps eliminate inventory.

Limitations- The manufacture has to provide technical support for its products, a costly service that requires large teams of technical support workers

Value Added Reseller (VAR)

Combine retail products with specialty Hardware and software.

Benefits- They can ensure that all the hardware and software you get from them will work together.

Limitations- They are the most expensive way to get hardware and software because they are often the only ones who specialized in a specific job.